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Reports
Clicks, the visitors who arrived and the results they sent, across your campaigns.
September 1–22, 2026month to dateShowing one campaign: Christmas markets on the Danube
Clicks
3,347
of 4,000 target
Visitors who arrived
2,645
79% of clicks · counted by our tracking on the page
Results
79
3.0% of visitors took a next step
Device split
3,347 clicks- Mobile and tablet2,25967%
- Desktop1,08833%
0.39% of 864,676 ad views were clicked.
Daily performance
Average a day
155
Where your brochure requests came from
by the audience that found themEvery brochure request is traced back through the visit and the click to the audience that found the traveler first. The rate is brochure requests per visitor who arrived; the account average is 3.0%.
Like your best customers
Modeled on the travelers who inquired or booked on a page we built for you
- Visitors
- 999
- Brochure requests
- 35
- Rate
- 3.5%
Who they are
Declared age and gender, alone or layered on any of the above
- Visitors
- 1,070
- Brochure requests
- 25
- Rate
- 2.3%
Received newsletters from brands like yours
People who received newsletters from brands like yours
- Visitors
- 576
- Brochure requests
- 19
- Rate
- 3.3%
| Audience | Visitors | Brochure requests | Rate |
|---|---|---|---|
Like your best customers Modeled on the travelers who inquired or booked on a page we built for you | 999 | 35 | 3.5% |
Who they are Declared age and gender, alone or layered on any of the above | 1,070 | 25 | 2.3% |
Received newsletters from brands like yours People who received newsletters from brands like yours | 576 | 19 | 3.3% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 79 brochure requests above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.39%. The brochure request rate beside it says whether the people a picture brought were the right ones.
Best click-throughChristmas markets on the Danube
River cruises
- Click-through
- 0.39%
- Clicks
- 3,347
- Brochure requests
- 79 · 3.0%
Where it ran
10 sitesEvery site the money ran on, Sep 1 to Sep 21, read nightly from the ad network. Beside the clicks, what each site brought as we counted it: the visitors who arrived and the brochure requests, over the same days. A site is marked only when it is clearly below the rest, not by chance. Cut a site that sends the wrong people; it stays cut until you put it back.
| Site | Clicks | Share | Click-through | Arrived | Brochure requests | Rate | Booked | Network conv. | |
|---|---|---|---|---|---|---|---|---|---|
The Almanac | 636 | 19.0% | 0.39% | 547 | 15 | 2.4% | 2 | 15 | |
Outdoorledger | 502 | 15.0% | 0.39% | 432 | 12 | 2.4% | 2 | 12 | |
Morningdispatch | 435 | 13.0% | 0.20% | 239 | 0 | Below the rest0.0% | 0 | 2 | |
Globetrotter News | 368 | 11.0% | 0.39% | 316 | 9 | 2.4% | 1 | 9 | |
Dailycompass | 335 | 10.0% | 0.39% | 288 | 8 | 2.4% | 1 | 8 | |
Wanderwire | 301 | 9.0% | 0.39% | 259 | 7 | 2.3% | 1 | 7 | |
Thetravelpost | 268 | 8.0% | 0.39% | 230 | 6 | 2.2% | 1 | 6 | |
Harborandtrail | 201 | 6.0% | 0.39% | 173 | 5 | 2.5% | 1 | 5 | |
Citylines | 167 | 5.0% | 0.39% | 144 | 4 | 2.4% | 1 | 4 | |
Weekendbrief | 134 | 4.0% | 0.39% | 115 | 3 | 2.2% | 0 | 3 |
The Almanac
636 clicks · 19.0% · 547 arrived · 15 brochure requests (2.4%) · 2 booked
Outdoorledger
502 clicks · 15.0% · 432 arrived · 12 brochure requests (2.4%) · 2 booked
Morningdispatch
435 clicks · 13.0% · 239 arrived · 0 brochure requests (0.0%)
Below the rest
Globetrotter News
368 clicks · 11.0% · 316 arrived · 9 brochure requests (2.4%) · 1 booked
Dailycompass
335 clicks · 10.0% · 288 arrived · 8 brochure requests (2.4%) · 1 booked
Wanderwire
301 clicks · 9.0% · 259 arrived · 7 brochure requests (2.3%) · 1 booked
Thetravelpost
268 clicks · 8.0% · 230 arrived · 6 brochure requests (2.2%) · 1 booked
Harborandtrail
201 clicks · 6.0% · 173 arrived · 5 brochure requests (2.5%) · 1 booked
Citylines
167 clicks · 5.0% · 144 arrived · 4 brochure requests (2.4%) · 1 booked
Weekendbrief
134 clicks · 4.0% · 115 arrived · 3 brochure requests (2.2%)
Every headline and picture, ranked
by click-throughEach ad as the network ran it, Sep 1 to Sep 21, read nightly from the ad network. The account average click-through is 0.39%; an ad under it is the one to replace. Brochure requests are what each ad brought as we counted them: the ad that brings them matters more than the one that is clicked.
Best click-throughChristmas markets on the Danube
- Click-through
- 0.39%
- Clicks
- 3,347
- Brochure requests
- 79
- Rate
- 2.4%
Changes on the ad network
No change recorded on the network yet.
Pixel health
3 rules- Thank-you page · LEAD29 days agoQuiet
- Page view · VIEW_CONTENT29 days agoQuiet
- Started the form · ENGAGEMENT29 days agoQuiet
Where they came from
3,347 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
3,347 clicks| Campaign | Status | Goal | Target | Delivered | Views | Desktop | Mobile | Arrived | Brochure requests |
|---|---|---|---|---|---|---|---|---|---|
| River cruises · 1 campaign | |||||||||
 Christmas markets on the Danube SC-2205 · Live September 1 · 22 days | Active | Readers 1,613 engaged reads | 4,000 | 3,347 | 864,676 | 1,088 | 2,259 | 2,645 | 79 |
| Total | 4,000 | 3,347 | 864,676 | 1,088 | 2,259 | 2,645 | 79 | ||
Christmas markets on the Danube
Active- Delivered
- 3,347 / 4,000
- Arrived
- 2,645
- Readers
- 1,613 engaged reads
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
ResultsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of results.