The travel advertising platform.
Live numbers. Every site named. Every campaign checked by a person before it runs.
Run it yourself or with an account manager. Compare plans
What you get
Everything you get, and none of it waits for month end.
Most media reports arrive at month end, in the network’s terms, after the decision they should have informed. Ours is live, in yours.
01 · Dashboard
The month, before it ends
Delivery against target
What was promised, what was delivered and, when they differ, why. It is written into the report, not explained later on a call.
Clicks, and the people who arrived
A click is what the ad network counts; a visitor is someone who reached your page. The report shows both, so the gap between them is in front of you.
02 · Reports
Every campaign, against its target
Every site the money ran on
Every site your ads ran on sits beside what it brought: the visitors, the reads or the referrals, and on Managed the inquiries and bookings. Sites that send clicks and nothing the campaign is for are cut, and you see what we kept and what we removed.
Exports when a file is needed
A spreadsheet or a document for the meetings that still need one, made from the same data as the link, so it never drifts from it.
03 · Audiences
Where every traveler came from
Which site and ad brought each traveler
With our tracking on your page, every visitor and every request your page takes is matched to the campaign, the site and the ad that brought it. On Managed, your account manager moves the budget toward what works while the month is still running.
Where the audience came from
Origin market by region, on a map, split by device: where the demand came from, not just how much of it there was.
04 · Create
Create a campaign yourself
Your headline, your picture, your dates
Write the headline, choose the picture and the dates, and tell us who you want; we build the audience. A person checks it before it runs. Try it here.
Everything above is the demo portal, working, on a made-up brand with sample numbers. Open the full demo (opens in a new tab)
Advertorial pages
Native is a different kind of click, so we build a different kind of page.
Someone reading the news was not shopping a minute ago. An advertorial page tells your story first, then takes the inquiry or sends them on to your own site, already interested. We host every page and check it daily. Included when we run it for you. Running it yourself? Build one free, and see every visitor and every request it takes.
Different angles and styles
Written from your own website, so every price, date and number is one you already publish, and in different angles and styles: a story, a list, a deal, a brochure.
Tested, and the winner named
Two versions run side by side with the traffic split evenly, and your portal tells you which one does better once the difference is clear, not before. Keep it, and try a new angle against it.
On the page, or on to your site
Take the inquiry on the page, or send readers on to your own booking page. Either way the page counts what it brought, with the site and the ad behind each one, and your own pixels can ride on the ads and the page, so the people who read and did not ask are yours to reach again.
Run for you, or by you
Hand it to us and we build every version, read the numbers and make the changes. Run it yourself and you see the same numbers and choose what to keep.
What we measure
What each campaign is for, counted, not estimated.
Self-serve counts clicks, visitors, reads, partner referrals and the requests your pages take. Managed adds inquiry and booking campaigns, built and tested by your account manager. Every one is matched to the campaign, the site and the ad that brought it, while the campaign is still running. With our tracking on your page we see who arrived; on a landing page we build, we see the whole path, from the ad to the inquiry.
What we will not do is promise a number before we start. We show you what happened, in a report you can check against your own analytics.
Going direct
Why not buy straight from a native network?
You can. Here is what you would be doing yourself.
The same reach and premium sites as going direct, with the travel work done for you. The full comparison
No direct competitors
On Managed, we never run your direct competitor.
We never run another company at the same time that sells the same kind of trip, to the same market, at the same price. A luxury river cruise selling to the UK and a budget ocean cruise selling to the US can both run with us; two luxury river cruises selling to the UK cannot. Your whole category to yourself is an add-on, priced separately.
Who this is for
Same product. Two quite different reasons to want it.
Destinations Tourist boards and destination marketing organizationsCVBs, DMOs and visitor economy partnerships, where the reporting is how the budget gets defended.
Operators Tour operators, cruise lines and hotelsSpending their own money, where the reporting is how the next spend decision gets made, before the season ends.
Contact
Reach the travelers already in the market.
Create your account in a few minutes, or tell us what you want to achieve. Nothing is spent until you say go.
Or email hello@itinexads.com