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Reports
Clicks, the visitors who arrived and the results they sent, across your campaigns.
September 1–22, 2026month to dateShowing one campaign: Croatia's coast, from Dubrovnik to Split
Clicks
2,015
of 3,500 target
Visitors who arrived
1,584
79% of clicks · counted by our tracking on the page
Results
47
3.0% of visitors took a next step
Why a campaign may miss
1,485 clicks at risk- 1,485 short
Croatia's coast, from Dubrovnik to Split
Paused on September 19: the booking page stopped loading, so we stopped paying for clicks to it. It resumes as soon as the page is back.
Device split
2,015 clicks- Mobile and tablet1,26863%
- Desktop74737%
0.43% of 465,281 ad views were clicked.
Daily performance
Average a day
96
Where your brochure requests came from
by the audience that found themEvery brochure request is traced back through the visit and the click to the audience that found the traveler first. The rate is brochure requests per visitor who arrived; the account average is 3.0%.
What they search for
The trips, places and dates they type into a search box
- Visitors
- 819
- Brochure requests
- 30
- Rate
- 3.7%
What they read
The travel stories and destination guides around your ad
- Visitors
- 765
- Brochure requests
- 17
- Rate
- 2.2%
| Audience | Visitors | Brochure requests | Rate |
|---|---|---|---|
What they search for The trips, places and dates they type into a search box | 819 | 30 | 3.7% |
What they read The travel stories and destination guides around your ad | 765 | 17 | 2.2% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 47 brochure requests above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.43%. The brochure request rate beside it says whether the people a picture brought were the right ones.
Best click-throughCroatia's coast, from Dubrovnik to Split
Mediterranean
- Click-through
- 0.43%
- Clicks
- 2,015
- Brochure requests
- 47 · 3.0%
Where it ran
10 sitesEvery site the money ran on, Sep 1 to Sep 21, read nightly from the ad network. Beside the clicks, what each site brought as we counted it: the visitors who arrived and the brochure requests, over the same days. A site is marked only when it is clearly below the rest, not by chance. Cut a site that sends the wrong people; it stays cut until you put it back.
| Site | Clicks | Share | Click-through | Arrived | Brochure requests | Rate | Booked | Network conv. | |
|---|---|---|---|---|---|---|---|---|---|
Weekendbrief | 383 | 19.0% | 0.43% | 329 | 9 | 2.3% | 1 | 9 | |
The Almanac | 302 | 15.0% | 0.43% | 260 | 7 | 2.3% | 1 | 7 | |
Outdoorledger | 262 | 13.0% | 0.43% | 225 | 6 | 2.3% | 1 | 6 | |
Morningdispatch | 222 | 11.0% | 0.23% | 122 | 0 | Below the rest0.0% | 0 | 1 | |
Globetrotter News | 202 | 10.0% | 0.43% | 174 | 5 | 2.5% | 1 | 5 | |
Dailycompass | 181 | 9.0% | 0.43% | 156 | 4 | 2.2% | 1 | 4 | |
Wanderwire | 161 | 8.0% | 0.43% | 138 | 4 | 2.5% | 1 | 4 | |
Thetravelpost | 121 | 6.0% | 0.43% | 104 | 3 | 2.5% | 0 | 3 | |
Harborandtrail | 101 | 5.0% | 0.43% | 87 | 2 | 2.0% | 0 | 2 | |
Citylines | 81 | 4.0% | 0.44% | 70 | 2 | 2.5% | 0 | 2 |
Weekendbrief
383 clicks · 19.0% · 329 arrived · 9 brochure requests (2.3%) · 1 booked
The Almanac
302 clicks · 15.0% · 260 arrived · 7 brochure requests (2.3%) · 1 booked
Outdoorledger
262 clicks · 13.0% · 225 arrived · 6 brochure requests (2.3%) · 1 booked
Morningdispatch
222 clicks · 11.0% · 122 arrived · 0 brochure requests (0.0%)
Below the rest
Globetrotter News
202 clicks · 10.0% · 174 arrived · 5 brochure requests (2.5%) · 1 booked
Dailycompass
181 clicks · 9.0% · 156 arrived · 4 brochure requests (2.2%) · 1 booked
Wanderwire
161 clicks · 8.0% · 138 arrived · 4 brochure requests (2.5%) · 1 booked
Thetravelpost
121 clicks · 6.0% · 104 arrived · 3 brochure requests (2.5%)
Harborandtrail
101 clicks · 5.0% · 87 arrived · 2 brochure requests (2.0%)
Citylines
81 clicks · 4.0% · 70 arrived · 2 brochure requests (2.5%)
Every headline and picture, ranked
by click-throughEach ad as the network ran it, Sep 1 to Sep 21, read nightly from the ad network. The account average click-through is 0.43%; an ad under it is the one to replace. Brochure requests are what each ad brought as we counted them: the ad that brings them matters more than the one that is clicked.
Best click-throughCroatia's coast, from Dubrovnik to Split
- Click-through
- 0.43%
- Clicks
- 2,015
- Brochure requests
- 47
- Rate
- 2.3%
Changes on the ad network
No change recorded on the network yet.
Pixel health
3 rules- Thank-you page · LEAD29 days agoQuiet
- Page view · VIEW_CONTENT29 days agoQuiet
- Started the form · ENGAGEMENT29 days agoQuiet
Where they came from
2,015 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
2,015 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Brochure requests |
|---|---|---|---|---|---|---|---|---|
| Mediterranean · 1 campaign | ||||||||
 Croatia's coast, from Dubrovnik to Split SC-2206 · Live September 1 · 18 daysAt risk | Paused | 3,500 | 2,015 | 465,281 | 747 | 1,268 | 1,584 | 47 |
| Total | 3,500 | 2,015 | 465,281 | 747 | 1,268 | 1,584 | 47 | |
Croatia's coast, from Dubrovnik to Split
Paused- Delivered
- 2,015 / 3,500
- Arrived
- 1,584
- Brochure requests
- 47
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
ResultsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of results.