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Reports
Clicks, the visitors who arrived and the results they sent, across your campaigns.
September 1–22, 2026month to dateShowing one campaign: Norway's fjords: 10 nights from Bergen
Clicks
5,042
of 7,000 target
Visitors who arrived
4,001
79% of clicks · counted by our tracking on the page
Results
126
3.1% of visitors took a next step
Device split
5,042 clicks- Mobile and tablet3,29565%
- Desktop1,74735%
0.40% of 1,246,635 ad views were clicked.
Daily performance
Average a day
234
Where your brochure requests came from
by the audience that found themEvery brochure request is traced back through the visit and the click to the audience that found the traveler first. The rate is brochure requests per visitor who arrived; the account average is 3.1%.
Already in the market
Travelers researching, comparing and pricing where you are or what you sell right now
- Visitors
- 1,650
- Brochure requests
- 55
- Rate
- 3.3%
Received newsletters from brands like yours
People who received newsletters from brands like yours
- Visitors
- 1,243
- Brochure requests
- 43
- Rate
- 3.5%
Who they are
Declared age and gender, alone or layered on any of the above
- Visitors
- 1,108
- Brochure requests
- 27
- Rate
- 2.5%
| Audience | Visitors | Brochure requests | Rate |
|---|---|---|---|
Already in the market Travelers researching, comparing and pricing where you are or what you sell right now | 1,650 | 55 | 3.3% |
Received newsletters from brands like yours People who received newsletters from brands like yours | 1,243 | 43 | 3.5% |
Who they are Declared age and gender, alone or layered on any of the above | 1,108 | 27 | 2.5% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 126 brochure requests above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.40%. The brochure request rate beside it says whether the people a picture brought were the right ones.
Best click-throughNorway's fjords: 10 nights from Bergen
Northern Europe
- Click-through
- 0.40%
- Clicks
- 5,042
- Brochure requests
- 126 · 3.1%
Where it ran
10 sitesEvery site the money ran on, Sep 1 to Sep 21, read nightly from the ad network. Beside the clicks, what each site brought as we counted it: the visitors who arrived and the brochure requests, over the same days. A site is marked only when it is clearly below the rest, not by chance. Cut a site that sends the wrong people; it stays cut until you put it back.
| Site | Clicks | Share | Click-through | Arrived | Brochure requests | Rate | Booked | Network conv. | |
|---|---|---|---|---|---|---|---|---|---|
Dailycompass | 958 | 19.0% | 0.40% | 824 | 24 | 2.5% | 3 | 24 | |
Wanderwire | 756 | 15.0% | 0.40% | 650 | 19 | 2.5% | 2 | 19 | |
Thetravelpost | 655 | 13.0% | 0.40% | 563 | 16 | 2.4% | 2 | 16 | |
Harborandtrail | 555 | 11.0% | 0.40% | 477 | 14 | 2.5% | 2 | 14 | |
Citylines | 504 | 10.0% | 0.40% | 433 | 13 | 2.6% | 2 | 13 | |
Weekendbrief | 454 | 9.0% | 0.40% | 390 | 11 | 2.4% | 1 | 11 | |
The Almanac | 403 | 8.0% | 0.40% | 347 | 10 | 2.5% | 1 | 10 | |
Outdoorledger | 303 | 6.0% | 0.41% | 261 | 8 | 2.6% | 1 | 8 | |
Morningdispatch | 252 | 5.0% | 0.21% | 139 | 0 | Below the rest0.0% | 0 | 1 | |
Globetrotter News | 202 | 4.0% | 0.41% | 174 | 5 | 2.5% | 1 | 5 | Cut |
Dailycompass
958 clicks · 19.0% · 824 arrived · 24 brochure requests (2.5%) · 3 booked
Wanderwire
756 clicks · 15.0% · 650 arrived · 19 brochure requests (2.5%) · 2 booked
Thetravelpost
655 clicks · 13.0% · 563 arrived · 16 brochure requests (2.4%) · 2 booked
Harborandtrail
555 clicks · 11.0% · 477 arrived · 14 brochure requests (2.5%) · 2 booked
Citylines
504 clicks · 10.0% · 433 arrived · 13 brochure requests (2.6%) · 2 booked
Weekendbrief
454 clicks · 9.0% · 390 arrived · 11 brochure requests (2.4%) · 1 booked
The Almanac
403 clicks · 8.0% · 347 arrived · 10 brochure requests (2.5%) · 1 booked
Outdoorledger
303 clicks · 6.0% · 261 arrived · 8 brochure requests (2.6%) · 1 booked
Morningdispatch
252 clicks · 5.0% · 139 arrived · 0 brochure requests (0.0%)
Below the rest
Globetrotter News
202 clicks · 4.0% · 174 arrived · 5 brochure requests (2.5%) · 1 booked
Cut
Every headline and picture, ranked
by click-throughEach ad as the network ran it, Sep 1 to Sep 21, read nightly from the ad network. The account average click-through is 0.40%; an ad under it is the one to replace. Brochure requests are what each ad brought as we counted them: the ad that brings them matters more than the one that is clicked.
Best click-throughNorway's fjords: 10 nights from Bergen
- Click-through
- 0.40%
- Clicks
- 5,042
- Brochure requests
- 126
- Rate
- 2.5%
By hour of the day
busiest 19:00Clicks by the hour they happened, Sep 1 to Sep 21, read nightly from the ad network, in the account’s time zone.
0:006:0012:0018:0023:00
Audiences that performed
The network’s own segments behind the clicks, Sep 1 to Sep 21, read nightly from the ad network. Marketplace audiences and reading context only: your own first-party audiences are not broken out by the network.
Audiences
- In-market for travel: tours and vacation packages1,5630.43%
- Engaged travel newsletter subscribers1,2100.39%
- Searching for vacation planning, last 30 days7560.40%
- Affluent households6050.40%
What they were reading
- Reading travel destination guides9080.38%
Changes on the ad network
1Sites cut:
—→ 1 site cutJordan Reyes · Sep 14
Pixel health
3 rules- Thank-you page · LEAD29 days agoQuiet
- Page view · VIEW_CONTENT29 days agoQuiet
- Started the form · ENGAGEMENT29 days agoQuiet
Where they came from
5,042 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
5,042 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Brochure requests |
|---|---|---|---|---|---|---|---|---|
| Northern Europe · 1 campaign | ||||||||
 Norway's fjords: 10 nights from Bergen SC-2201 · Live September 1 · 22 days | Active | 7,000 | 5,042 | 1,246,635 | 1,747 | 3,295 | 4,001 | 126 |
| Total | 7,000 | 5,042 | 1,246,635 | 1,747 | 3,295 | 4,001 | 126 | |
Norway's fjords: 10 nights from Bergen
Active- Delivered
- 5,042 / 7,000
- Arrived
- 4,001
- Brochure requests
- 126
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
ResultsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of results.