Welcome back, Sam

Here’s your overview for October 2026, up to October 25.

What to change

Audience
Leave out the "Affluent households" audience
In "Iceland's Ring Road, in groups of twelve" (KJ-1043) it gets 42% of the clicks per view of the campaign's other audiences. Leaving it out puts the budget where people click.
A site
Cut Weekendbrief from "Japan in autumn: 12 days from Tokyo to Kyoto" (KJ-1042)
It sent 443 clicks and 208 visitors arrived (47.0%), against 88.0% on the campaign's other sites. The difference is clear, not chance. Cut it from the campaign's Reports page.

We check your campaigns every morning against their own figures: other ads, devices, audiences and markets, and their target.

Inquiries this month

361

from 16,191 visitors who arrived

81% of clicks arrived · 2.2% of visitors sent an inquiry · View October’s report

Clicks this month

20,022

799 a day on average

5 running, each until it is stopped

Your goals this month

Visitors

15,045clicks

5 campaigns

Readers

2,344engaged reads

2 campaigns

Performance

Desktop

6,389

Mobile

13,633

Views

5.28M

Visitors arrived

16,191

Average clicks a day799

Average inquiries a day14.4

Statuses

Active5 Paused1 Scheduled1 Completed1

Targets

Nearing target0

At risk0

On hold at your request1

Target met1

Month-end forecast

At current pace

1 on hold at your request

Projected

24,811

clicks by the month's end, at current pace

Days left

799 clicks a day so far

Not counted: Patagonia (starts October 28).

Daily performance

Average a day

799

Device split

20,022 clicks

Mobile and tablet13,63368%
Desktop6,38932%

0.38% of 5,280,369 ad views were clicked.

Top campaigns

by clicks

View report

Japan in autumn: 12 days from Tokyo to Kyoto
Japan
0% of target
4,927
Iceland's Ring Road, in groups of twelve
Iceland
0% of target
3,528
Vietnam north to south, 14 days
Vietnam
0% of target
3,216
Machu Picchu and the Sacred Valley, 10 days
Peru
0% of target
2,591

Where your inquiries came from

by the audience that found them

Every inquiry is traced back through the visit and the click to the audience that found the traveler first. The rate is inquiries per visitor who arrived; the account average is 2.2%.

Already in the market
Travelers researching, comparing and pricing where you are or what you sell right now
Visitors
3,240
Inquiries
76
Rate
2.4%
What they search for
The trips, places and dates they type into a search box
Visitors
2,975
Inquiries
75
Rate
2.5%
Received newsletters from brands like yours
People who received newsletters from brands like yours
Visitors
3,193
Inquiries
72
Rate
2.2%
What they read
The travel stories and destination guides around your ad
Visitors
2,310
Inquiries
38
Rate
1.6%
Like your best customers
Modeled on the travelers who inquired or booked on a page we built for you
Visitors
1,554
Inquiries
36
Rate
2.3%
Back for a second look
People who read a page we built for you and came back
Visitors
1,051
Inquiries
28
Rate
2.6%
Near the airports you fly from
Locals near you, or the cities your travelers come from
Visitors
1,021
Inquiries
21
Rate
2.0%
Who they are
Declared age and gender, alone or layered on any of the above
Visitors
848
Inquiries
16
Rate
1.9%

Audience	Visitors	Inquiries	Rate
Already in the market Travelers researching, comparing and pricing where you are or what you sell right now	3,240	76	2.4%
What they search for The trips, places and dates they type into a search box	2,975	75	2.5%
Received newsletters from brands like yours People who received newsletters from brands like yours	3,193	72	2.2%
What they read The travel stories and destination guides around your ad	2,310	38	1.6%
Like your best customers Modeled on the travelers who inquired or booked on a page we built for you	1,554	36	2.3%
Back for a second look People who read a page we built for you and came back	1,051	28	2.6%
Near the airports you fly from Locals near you, or the cities your travelers come from	1,021	21	2.0%
Who they are Declared age and gender, alone or layered on any of the above	848	16	1.9%

A traveler matched by two audiences is credited to both in proportion; the totals add back to the 361 inquiries above. We never see names or email addresses.

Where they came from

20,022 clicks

By state, from the traveler’s own location. Hover a state or a row.

Top states

Why a campaign is not running

1 campaign

Morocco: Marrakech to the Sahara, 9 days
Paused at your request while the brochure is updated. Not counted as at risk: you chose to stop it.
On hold

Activity

October 2026

October 23

We added a third headline to lift a slow week
Machu Picchu and the Sacred Valley, 10 days · Itinex

The full report, every campaign

Audience

Visitors

Inquiries

Rate

Already in the market

Travelers researching, comparing and pricing where you are or what you sell right now

3,240

2.4%

What they search for

The trips, places and dates they type into a search box

2,975

2.5%

Received newsletters from brands like yours

People who received newsletters from brands like yours

3,193

2.2%

What they read

The travel stories and destination guides around your ad

2,310

1.6%

Like your best customers

Modeled on the travelers who inquired or booked on a page we built for you

1,554

2.3%

Back for a second look

People who read a page we built for you and came back

1,051

2.6%

Near the airports you fly from

Locals near you, or the cities your travelers come from

1,021

2.0%

Who they are

Declared age and gender, alone or layered on any of the above

848

1.9%