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Reports
Clicks, the visitors who arrived and the inquiries they sent, across your campaigns.
September 1–22, 2026month to dateShowing one campaign: Northern lights in Norway: 2027 dates now open
Clicks
2,500
of 2,500 target
Visitors who arrived
2,029
81% of clicks · counted by our tracking on the page
Inquiries
42
2.1% of visitors sent an inquiry
Device split
2,500 clicks- Mobile and tablet1,63165%
- Desktop86935%
0.38% of 649,997 ad views were clicked.
Daily performance
Average a day
119
Where your inquiries came from
by the audience that found themEvery inquiry is traced back through the visit and the click to the audience that found the traveler first. The rate is inquiries per visitor who arrived; the account average is 2.1%.
Received newsletters from brands like yours
People who received newsletters from brands like yours
- Visitors
- 919
- Inquiries
- 17
- Rate
- 1.9%
Back for a second look
People who read a page we built for you and came back
- Visitors
- 555
- Inquiries
- 14
- Rate
- 2.5%
Like your best customers
Modeled on the travelers who inquired or booked on a page we built for you
- Visitors
- 555
- Inquiries
- 11
- Rate
- 2.0%
| Audience | Visitors | Inquiries | Rate |
|---|---|---|---|
Received newsletters from brands like yours People who received newsletters from brands like yours | 919 | 17 | 1.9% |
Back for a second look People who read a page we built for you and came back | 555 | 14 | 2.5% |
Like your best customers Modeled on the travelers who inquired or booked on a page we built for you | 555 | 11 | 2.0% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 42 inquiries above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.38%. The inquiry rate beside it says whether the people a picture brought were the right ones.
Best click-throughNorthern lights in Norway: 2027 dates now open
Norway
- Click-through
- 0.38%
- Clicks
- 2,500
- Inquiries
- 42 · 2.1%
Where it ran
10 sitesEvery site the money ran on, Sep 1 to Sep 21, read nightly from the ad network. Beside the clicks, what each site brought as we counted it: the visitors who arrived and the inquiries, over the same days. A site is marked only when it is clearly below the rest, not by chance. Cut a site that sends the wrong people; it stays cut until you put it back.
| Site | Clicks | Share | Click-through | Arrived | Inquiries | Rate | Booked | Network conv. | |
|---|---|---|---|---|---|---|---|---|---|
Weekendbrief | 475 | 19.0% | 0.38% | 409 | 8 | 1.7% | 1 | 8 | |
The Almanac | 375 | 15.0% | 0.38% | 323 | 6 | 1.6% | 1 | 6 | |
Outdoorledger | 325 | 13.0% | 0.38% | 280 | 5 | 1.5% | 1 | 5 | |
Morningdispatch | 275 | 11.0% | 0.20% | 151 | 0 | 0.0% | 0 | 1 | |
Globetrotter News | 250 | 10.0% | 0.38% | 215 | 4 | 1.6% | 1 | 4 | |
Dailycompass | 225 | 9.0% | 0.38% | 194 | 4 | 1.8% | 1 | 4 | |
Wanderwire | 200 | 8.0% | 0.38% | 172 | 3 | 1.5% | 0 | 3 | |
Thetravelpost | 150 | 6.0% | 0.38% | 129 | 3 | 2.0% | 0 | 3 | |
Harborandtrail | 125 | 5.0% | 0.38% | 108 | 2 | 1.6% | 0 | 2 | |
Citylines | 100 | 4.0% | 0.38% | 86 | 2 | 2.0% | 0 | 2 |
Weekendbrief
475 clicks · 19.0% · 409 arrived · 8 inquiries (1.7%) · 1 booked
The Almanac
375 clicks · 15.0% · 323 arrived · 6 inquiries (1.6%) · 1 booked
Outdoorledger
325 clicks · 13.0% · 280 arrived · 5 inquiries (1.5%) · 1 booked
Morningdispatch
275 clicks · 11.0% · 151 arrived · 0 inquiries (0.0%)
Globetrotter News
250 clicks · 10.0% · 215 arrived · 4 inquiries (1.6%) · 1 booked
Dailycompass
225 clicks · 9.0% · 194 arrived · 4 inquiries (1.8%) · 1 booked
Wanderwire
200 clicks · 8.0% · 172 arrived · 3 inquiries (1.5%)
Thetravelpost
150 clicks · 6.0% · 129 arrived · 3 inquiries (2.0%)
Harborandtrail
125 clicks · 5.0% · 108 arrived · 2 inquiries (1.6%)
Citylines
100 clicks · 4.0% · 86 arrived · 2 inquiries (2.0%)
Every headline and picture, ranked
by click-throughEach ad as the network ran it, Sep 1 to Sep 21, read nightly from the ad network. The account average click-through is 0.38%; an ad under it is the one to replace. Inquiries are what each ad brought as we counted them: the ad that brings them matters more than the one that is clicked.
Best click-throughNorthern lights in Norway: 2027 dates now open
- Click-through
- 0.38%
- Clicks
- 2,500
- Inquiries
- 42
- Rate
- 1.7%
Changes on the ad network
No change recorded on the network yet.
Pixel health
3 rules- Thank-you page · LEAD29 days agoQuiet
- Page view · VIEW_CONTENT29 days agoQuiet
- Started the form · ENGAGEMENT29 days agoQuiet
Where they came from
2,500 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
2,500 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Inquiries |
|---|---|---|---|---|---|---|---|---|
| Norway · 1 campaign | ||||||||
 Northern lights in Norway: 2027 dates now open KJ-1048 · Live September 1 · 18 days | Completed | 2,500 | 2,500 | 649,997 | 869 | 1,631 | 2,029 | 42 |
| Total | 2,500 | 2,500 | 649,997 | 869 | 1,631 | 2,029 | 42 | |
Northern lights in Norway: 2027 dates now open
Completed- Delivered
- 2,500 / 2,500
- Arrived
- 2,029
- Inquiries
- 42
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
InquiriesCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of inquiries.