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Reports
Clicks, the visitors who arrived and the inquiries they sent, across your campaigns.
September 1–22, 2026month to dateShowing one campaign: Iceland's Ring Road, in groups of twelve
Clicks
3,136
145 a day
Visitors who arrived
2,549
81% of clicks · counted by our tracking on the page
Inquiries
54
2.1% of visitors sent an inquiry
Device split
3,136 clicks- Mobile and tablet2,01364%
- Desktop1,12336%
0.35% of 891,274 ad views were clicked.
Daily performance
Average a day
145
Where your inquiries came from
by the audience that found themEvery inquiry is traced back through the visit and the click to the audience that found the traveler first. The rate is inquiries per visitor who arrived; the account average is 2.1%.
Already in the market
Travelers researching, comparing and pricing where you are or what you sell right now
- Visitors
- 910
- Inquiries
- 20
- Rate
- 2.2%
Received newsletters from brands like yours
People who received newsletters from brands like yours
- Visitors
- 730
- Inquiries
- 17
- Rate
- 2.3%
Near the airports you fly from
Locals near you, or the cities your travelers come from
- Visitors
- 910
- Inquiries
- 17
- Rate
- 1.9%
| Audience | Visitors | Inquiries | Rate |
|---|---|---|---|
Already in the market Travelers researching, comparing and pricing where you are or what you sell right now | 910 | 20 | 2.2% |
Received newsletters from brands like yours People who received newsletters from brands like yours | 730 | 17 | 2.3% |
Near the airports you fly from Locals near you, or the cities your travelers come from | 910 | 17 | 1.9% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 54 inquiries above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.35%. The inquiry rate beside it says whether the people a picture brought were the right ones.
Best click-throughIceland's Ring Road, in groups of twelve
Iceland
- Click-through
- 0.35%
- Clicks
- 3,136
- Inquiries
- 54 · 2.1%
Where it ran
10 sitesEvery site the money ran on, Sep 1 to Sep 21, read nightly from the ad network. Beside the clicks, what each site brought as we counted it: the visitors who arrived and the inquiries, over the same days. A site is marked only when it is clearly below the rest, not by chance. Cut a site that sends the wrong people; it stays cut until you put it back.
| Site | Clicks | Share | Click-through | Arrived | Inquiries | Rate | Booked | Network conv. | |
|---|---|---|---|---|---|---|---|---|---|
Globetrotter News | 596 | 19.0% | 0.35% | 513 | 10 | 1.7% | 1 | 10 | |
Dailycompass | 470 | 15.0% | 0.35% | 404 | 8 | 1.7% | 1 | 8 | |
Wanderwire | 408 | 13.0% | 0.35% | 351 | 7 | 1.7% | 1 | 7 | |
Thetravelpost | 345 | 11.0% | 0.35% | 297 | 6 | 1.7% | 1 | 6 | |
Harborandtrail | 314 | 10.0% | 0.35% | 270 | 5 | 1.6% | 1 | 5 | |
Citylines | 282 | 9.0% | 0.35% | 243 | 5 | 1.8% | 1 | 5 | |
Weekendbrief | 251 | 8.0% | 0.35% | 216 | 4 | 1.6% | 1 | 4 | |
The Almanac | 188 | 6.0% | 0.35% | 162 | 3 | 1.6% | 0 | 3 | |
Outdoorledger | 157 | 5.0% | 0.35% | 135 | 3 | 1.9% | 0 | 3 | |
Morningdispatch | 125 | 4.0% | 0.18% | 69 | 0 | 0.0% | 0 | 0 |
Globetrotter News
596 clicks · 19.0% · 513 arrived · 10 inquiries (1.7%) · 1 booked
Dailycompass
470 clicks · 15.0% · 404 arrived · 8 inquiries (1.7%) · 1 booked
Wanderwire
408 clicks · 13.0% · 351 arrived · 7 inquiries (1.7%) · 1 booked
Thetravelpost
345 clicks · 11.0% · 297 arrived · 6 inquiries (1.7%) · 1 booked
Harborandtrail
314 clicks · 10.0% · 270 arrived · 5 inquiries (1.6%) · 1 booked
Citylines
282 clicks · 9.0% · 243 arrived · 5 inquiries (1.8%) · 1 booked
Weekendbrief
251 clicks · 8.0% · 216 arrived · 4 inquiries (1.6%) · 1 booked
The Almanac
188 clicks · 6.0% · 162 arrived · 3 inquiries (1.6%)
Outdoorledger
157 clicks · 5.0% · 135 arrived · 3 inquiries (1.9%)
Morningdispatch
125 clicks · 4.0% · 69 arrived · 0 inquiries (0.0%)
Every headline and picture, ranked
by click-throughEach ad as the network ran it, Sep 1 to Sep 21, read nightly from the ad network. The account average click-through is 0.35%; an ad under it is the one to replace. Inquiries are what each ad brought as we counted them: the ad that brings them matters more than the one that is clicked.
Best click-throughIceland's Ring Road, in groups of twelve
- Click-through
- 0.35%
- Clicks
- 3,136
- Inquiries
- 54
- Rate
- 1.7%
By hour of the day
busiest 19:00Clicks by the hour they happened, Sep 1 to Sep 21, read nightly from the ad network, in the account’s time zone.
0:006:0012:0018:0023:00
Audiences that performed
The network’s own segments behind the clicks, Sep 1 to Sep 21, read nightly from the ad network. Marketplace audiences and reading context only: your own first-party audiences are not broken out by the network.
Audiences
- In-market for travel: tours and vacation packages9720.38%
- Engaged travel newsletter subscribers7530.34%
- Searching for vacation planning, last 30 days4700.35%
- Affluent households3760.35%
What they were reading
- Reading travel destination guides5640.33%
Changes on the ad network
No change recorded on the network yet.
Pixel health
3 rules- Thank-you page · LEAD29 days agoQuiet
- Page view · VIEW_CONTENT29 days agoQuiet
- Started the form · ENGAGEMENT29 days agoQuiet
Where they came from
3,136 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
3,136 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Inquiries |
|---|---|---|---|---|---|---|---|---|
| Iceland · 1 campaign | ||||||||
 Iceland's Ring Road, in groups of twelve KJ-1043 · Live September 1 · 22 days | Active | Ongoing | 3,136 | 891,274 | 1,123 | 2,013 | 2,549 | 54 |
| Total | 0 | 3,136 | 891,274 | 1,123 | 2,013 | 2,549 | 54 | |
Iceland's Ring Road, in groups of twelve
Active- Clicks
- 3,136
- Arrived
- 2,549
- Inquiries
- 54
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
InquiriesCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of inquiries.