Loading
Reports
Clicks, the visitors who arrived and the inquiries they sent, across your campaigns.
September 1–22, 2026month to dateShowing one campaign: Japan in autumn: 12 days from Tokyo to Kyoto
Clicks
4,383
203 a day
Visitors who arrived
3,530
81% of clicks · counted by our tracking on the page
Inquiries
78
2.2% of visitors sent an inquiry
Device split
4,383 clicks- Mobile and tablet3,12371%
- Desktop1,26029%
0.41% of 1,078,475 ad views were clicked.
Daily performance
Average a day
203
Where your inquiries came from
by the audience that found themEvery inquiry is traced back through the visit and the click to the audience that found the traveler first. The rate is inquiries per visitor who arrived; the account average is 2.2%.
What they search for
The trips, places and dates they type into a search box
- Visitors
- 936
- Inquiries
- 24
- Rate
- 2.6%
Already in the market
Travelers researching, comparing and pricing where you are or what you sell right now
- Visitors
- 936
- Inquiries
- 22
- Rate
- 2.4%
What they read
The travel stories and destination guides around your ad
- Visitors
- 1,078
- Inquiries
- 17
- Rate
- 1.6%
Received newsletters from brands like yours
People who received newsletters from brands like yours
- Visitors
- 580
- Inquiries
- 14
- Rate
- 2.5%
| Audience | Visitors | Inquiries | Rate |
|---|---|---|---|
What they search for The trips, places and dates they type into a search box | 936 | 24 | 2.6% |
Already in the market Travelers researching, comparing and pricing where you are or what you sell right now | 936 | 22 | 2.4% |
What they read The travel stories and destination guides around your ad | 1,078 | 17 | 1.6% |
Received newsletters from brands like yours People who received newsletters from brands like yours | 580 | 14 | 2.5% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 78 inquiries above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.41%. The inquiry rate beside it says whether the people a picture brought were the right ones.
Best click-throughJapan in autumn: 12 days from Tokyo to Kyoto
Japan
- Click-through
- 0.41%
- Clicks
- 4,383
- Inquiries
- 78 · 2.2%
Where it ran
10 sitesEvery site the money ran on, Sep 1 to Sep 21, read nightly from the ad network. Beside the clicks, what each site brought as we counted it: the visitors who arrived and the inquiries, over the same days. A site is marked only when it is clearly below the rest, not by chance. Cut a site that sends the wrong people; it stays cut until you put it back.
| Site | Clicks | Share | Click-through | Arrived | Inquiries | Rate | Booked | Network conv. | |
|---|---|---|---|---|---|---|---|---|---|
Dailycompass | 833 | 19.0% | 0.41% | 716 | 15 | 1.8% | 2 | 15 | |
Wanderwire | 657 | 15.0% | 0.41% | 565 | 12 | 1.8% | 2 | 12 | |
Thetravelpost | 570 | 13.0% | 0.41% | 490 | 10 | 1.8% | 1 | 10 | |
Harborandtrail | 482 | 11.0% | 0.41% | 415 | 9 | 1.9% | 1 | 9 | |
Citylines | 438 | 10.0% | 0.41% | 377 | 8 | 1.8% | 1 | 8 | |
Weekendbrief | 394 | 9.0% | 0.41% | 339 | 7 | 1.8% | 1 | 7 | |
The Almanac | 351 | 8.0% | 0.41% | 302 | 6 | 1.7% | 1 | 6 | |
Outdoorledger | 263 | 6.0% | 0.41% | 226 | 5 | 1.9% | 1 | 5 | |
Morningdispatch | 219 | 5.0% | 0.21% | 120 | 0 | 0.0% | 0 | 1 | |
Globetrotter News | 175 | 4.0% | 0.41% | 151 | 3 | 1.7% | 0 | 3 | Cut |
Dailycompass
833 clicks · 19.0% · 716 arrived · 15 inquiries (1.8%) · 2 booked
Wanderwire
657 clicks · 15.0% · 565 arrived · 12 inquiries (1.8%) · 2 booked
Thetravelpost
570 clicks · 13.0% · 490 arrived · 10 inquiries (1.8%) · 1 booked
Harborandtrail
482 clicks · 11.0% · 415 arrived · 9 inquiries (1.9%) · 1 booked
Citylines
438 clicks · 10.0% · 377 arrived · 8 inquiries (1.8%) · 1 booked
Weekendbrief
394 clicks · 9.0% · 339 arrived · 7 inquiries (1.8%) · 1 booked
The Almanac
351 clicks · 8.0% · 302 arrived · 6 inquiries (1.7%) · 1 booked
Outdoorledger
263 clicks · 6.0% · 226 arrived · 5 inquiries (1.9%) · 1 booked
Morningdispatch
219 clicks · 5.0% · 120 arrived · 0 inquiries (0.0%)
Globetrotter News
175 clicks · 4.0% · 151 arrived · 3 inquiries (1.7%)
Cut
Every headline and picture, ranked
by click-throughEach ad as the network ran it, Sep 1 to Sep 21, read nightly from the ad network. The account average click-through is 0.41%; an ad under it is the one to replace. Inquiries are what each ad brought as we counted them: the ad that brings them matters more than the one that is clicked.
Best click-throughJapan in autumn: 12 days from Tokyo to Kyoto
- Click-through
- 0.41%
- Clicks
- 4,383
- Inquiries
- 78
- Rate
- 1.8%
By hour of the day
busiest 19:00Clicks by the hour they happened, Sep 1 to Sep 21, read nightly from the ad network, in the account’s time zone.
0:006:0012:0018:0023:00
Audiences that performed
The network’s own segments behind the clicks, Sep 1 to Sep 21, read nightly from the ad network. Marketplace audiences and reading context only: your own first-party audiences are not broken out by the network.
Audiences
- In-market for travel: tours and vacation packages1,3590.43%
- Engaged travel newsletter subscribers1,0520.39%
- Searching for vacation planning, last 30 days6570.41%
- Affluent households5260.41%
What they were reading
- Reading travel destination guides7890.39%
Changes on the ad network
1Sites cut:
—→ 1 site cutSam Okafor · Sep 14
Pixel health
3 rules- Thank-you page · LEAD29 days agoQuiet
- Page view · VIEW_CONTENT29 days agoQuiet
- Started the form · ENGAGEMENT29 days agoQuiet
Where they came from
4,383 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
4,383 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Inquiries |
|---|---|---|---|---|---|---|---|---|
| Japan · 1 campaign | ||||||||
 Japan in autumn: 12 days from Tokyo to Kyoto KJ-1042 · Live September 1 · 22 days | Active | Ongoing | 4,383 | 1,078,475 | 1,260 | 3,123 | 3,530 | 78 |
| Total | 0 | 4,383 | 1,078,475 | 1,260 | 3,123 | 3,530 | 78 | |
Japan in autumn: 12 days from Tokyo to Kyoto
Active- Clicks
- 4,383
- Arrived
- 3,530
- Inquiries
- 78
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
InquiriesCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of inquiries.