Add-ons

One page for one trip or offer, with the form, the chat and our tracking already on it. The only way the closed loop works when our tag cannot go on your site.

Included

• Design and copy from your brief and assets
• The inquiry form and the chat, wired to you
• Hosted by us, on your own address if you want
• Our tracking from day one
• Two rounds of changes

What we need from you

• The trip or offer, and who it is for
• Pictures and any copy you have
• Where inquiries should go (an email, a form, a booking link)

Your page, or ours, read against the campaign's visitors: what people do on it, what they skip, and what we would change. Changes are made in rounds, with the numbers before and after.

Included

• A read of the page against the campaign's visitors
• A list of changes, in order of likely effect
• The changes made, in rounds
• Before-and-after figures

What we need from you

• Access to the page (or it is ours)
• What a good outcome on it is

A form that asks the right questions, a chat that answers yours, a widget, a calculator. Scoped from your words, quoted before anything is built.

Included

• A scope written from your brief
• The build, in review before it goes live
• Two rounds of changes

What we need from you

• What it should do, in your words
• Where it goes

Our tag and the booking or inquiry events on your pages, so your report shows arrivals and outcomes instead of zeros. A fixed small job.

Included

• Our tag on your pages
• The inquiry and booking events
• A check that every campaign reads through
• A note for your developer, if you have one

What we need from you

• Access to your site's tag manager or a developer who can add a script
• What counts as an inquiry and a booking

A batch of headlines and pictures for one trip, so the campaign is never one image and one headline. Ranked as they run; the losers retired.

Included

• Eight headlines and six pictures, edited for the formats
• A test plan: what runs first, what replaces what
• The ranking after two weeks

What we need from you

• The trip, and the pictures you already have
• Anything you must say, or must not

For tourist boards: each partner's placements, clicks and arrivals on the same report, and a per-partner page you can share with them.

Included

• Partners set up on the campaign
• A per-partner report page and link
• The co-op total against the board's own

What we need from you

• The partner list and what each contributed
• What each partner should see