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Reports
Clicks, the visitors who arrived and the results they sent, across your campaigns.
September 1–22, 2026month to date
Clicks
19,937
of 33,500 target
Visitors who arrived
16,539
83% of clicks · counted by our tracking on the page
Results
774
4.7% of visitors took a next step
Month-end forecast
Month on track
Projected
27,545–28,500
current pace → every target met
Days left
9
needs 952 clicks a day
Not counted: Winter season (starts September 29).
Why a campaign may miss
900 clicks at risk- 900 short
The coast road, by bike or by car
Running behind: on today's pace it reaches 3,100 of its 4,000 clicks by September 30. We are adding headlines and widening the audience to close the gap.
Device split
19,937 clicks- Mobile and tablet13,58268%
- Desktop6,35532%
0.37% of 5,357,470 ad views were clicked.
Daily performance
Average a day
921
Where your guide requests came from
by the audience that found themEvery guide request is traced back through the visit and the click to the audience that found the traveler first. The rate is guide requests per visitor who arrived; the account average is 4.7%.
Already in the market
Travelers researching, comparing and pricing where you are or what you sell right now
- Visitors
- 3,462
- Guide requests
- 190
- Rate
- 5.5%
What they search for
The trips, places and dates they type into a search box
- Visitors
- 2,886
- Guide requests
- 158
- Rate
- 5.5%
What they read
The travel stories and destination guides around your ad
- Visitors
- 4,072
- Guide requests
- 149
- Rate
- 3.7%
Within a drive of your coast
Locals near you, or the cities your travelers come from
- Visitors
- 2,225
- Guide requests
- 102
- Rate
- 4.6%
Who they are
Declared age and gender, alone or layered on any of the above
- Visitors
- 1,930
- Guide requests
- 76
- Rate
- 4.0%
Received newsletters from brands like yours
People who received newsletters from brands like yours
- Visitors
- 1,265
- Guide requests
- 62
- Rate
- 4.9%
Like your best customers
Modeled on the travelers who inquired or booked on a page we built for you
- Visitors
- 699
- Guide requests
- 36
- Rate
- 5.2%
| Audience | Visitors | Guide requests | Rate |
|---|---|---|---|
Already in the market Travelers researching, comparing and pricing where you are or what you sell right now | 3,462 | 190 | 5.5% |
What they search for The trips, places and dates they type into a search box | 2,886 | 158 | 5.5% |
What they read The travel stories and destination guides around your ad | 4,072 | 149 | 3.7% |
Within a drive of your coast Locals near you, or the cities your travelers come from | 2,225 | 102 | 4.6% |
Who they are Declared age and gender, alone or layered on any of the above | 1,930 | 76 | 4.0% |
Received newsletters from brands like yours People who received newsletters from brands like yours | 1,265 | 62 | 4.9% |
Like your best customers Modeled on the travelers who inquired or booked on a page we built for you | 699 | 36 | 5.2% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 774 guide requests above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.37%. The guide request rate beside it says whether the people a picture brought were the right ones.
Best click-throughFall on the Wrenmoor Coast
Fall season
- Click-through
- 0.42%
- Clicks
- 6,547
- Guide requests
- 271 · 5.0%
The coast road, by bike or by car
Outdoors
- Click-through
- 0.42%
- Clicks
- 2,218
- Guide requests
- 83 · 4.5%
Harbor towns, and what comes off the boats
Food and drink
- Click-through
- 0.36%
- Clicks
- 4,252
- Guide requests
- 152 · 4.3%
Wrenmoor Food Festival, October 9 to 11
Events
- Click-through
- 0.34%
- Clicks
- 3,346
- Guide requests
- 129 · 4.6%
The lighthouse trail, one weekend at a time
Short breaks
- Click-through
- 0.32%
- Clicks
- 3,574
- Guide requests
- 139 · 4.7%
Where it ran
10 sitesEvery site the money ran on, Sep 1 to Sep 21, read nightly from the ad network. Beside the clicks, what each site brought as we counted it: the visitors who arrived and the guide requests, over the same days. A site is marked only when it is clearly below the rest, not by chance. Cut a site that sends the wrong people; it stays cut until you put it back.
| Site | Clicks | Share | Click-through | Arrived | Guide requests | Rate | Booked | Network conv. | |
|---|---|---|---|---|---|---|---|---|---|
Dailycompass across 5 campaigns | 2,923 | 14.7% | 0.38% | 2,514 | 114 | 3.9% | 15 | 114 | |
Wanderwire across 5 campaigns | 2,450 | 12.3% | 0.38% | 2,107 | 96 | 3.9% | 12 | 96 | |
Globetrotter News across 5 campaigns | 2,258 | 11.3% | 0.35% | 1,942 | 86 | 3.8% | 10 | 86 | Cut |
Thetravelpost across 5 campaigns | 2,147 | 10.8% | 0.37% | 1,847 | 84 | 3.9% | 11 | 84 | |
Morningdispatch across 5 campaigns | 2,068 | 10.4% | 0.19% | 1,137 | 2 | Below the rest0.1% | 2 | 16 | |
Harborandtrail across 5 campaigns | 1,861 | 9.3% | 0.37% | 1,599 | 73 | 3.9% | 10 | 73 | |
Outdoorledger across 5 campaigns | 1,711 | 8.6% | 0.37% | 1,471 | 66 | 3.9% | 9 | 66 | |
Citylines across 5 campaigns | 1,629 | 8.2% | 0.37% | 1,400 | 64 | 3.9% | 9 | 64 | |
The Almanac across 5 campaigns | 1,506 | 7.6% | 0.39% | 1,295 | 59 | 3.9% | 8 | 59 | |
Weekendbrief across 5 campaigns | 1,386 | 7.0% | 0.37% | 1,193 | 53 | 3.8% | 6 | 53 |
Dailycompass
2,923 clicks · 14.7% · 2,514 arrived · 114 guide requests (3.9%) · 15 booked
Wanderwire
2,450 clicks · 12.3% · 2,107 arrived · 96 guide requests (3.9%) · 12 booked
Globetrotter News
2,258 clicks · 11.3% · 1,942 arrived · 86 guide requests (3.8%) · 10 booked
CutThetravelpost
2,147 clicks · 10.8% · 1,847 arrived · 84 guide requests (3.9%) · 11 booked
Morningdispatch
2,068 clicks · 10.4% · 1,137 arrived · 2 guide requests (0.1%) · 2 booked
Below the rest
Harborandtrail
1,861 clicks · 9.3% · 1,599 arrived · 73 guide requests (3.9%) · 10 booked
Outdoorledger
1,711 clicks · 8.6% · 1,471 arrived · 66 guide requests (3.9%) · 9 booked
Citylines
1,629 clicks · 8.2% · 1,400 arrived · 64 guide requests (3.9%) · 9 booked
The Almanac
1,506 clicks · 7.6% · 1,295 arrived · 59 guide requests (3.9%) · 8 booked
Weekendbrief
1,386 clicks · 7.0% · 1,193 arrived · 53 guide requests (3.8%) · 6 booked
Every headline and picture, ranked
by click-throughEach ad as the network ran it, Sep 1 to Sep 21, read nightly from the ad network. The account average click-through is 0.37%; an ad under it is the one to replace. Guide requests are what each ad brought as we counted them: the ad that brings them matters more than the one that is clicked.
Best click-throughFall on the Wrenmoor Coast
- Click-through
- 0.42%
- Clicks
- 6,547
- Guide requests
- 271
- Rate
- 4.1%
The coast road, by bike or by car
- Click-through
- 0.42%
- Clicks
- 2,218
- Guide requests
- 83
- Rate
- 3.7%
Harbor towns, and what comes off the boats
- Click-through
- 0.36%
- Clicks
- 4,252
- Guide requests
- 152
- Rate
- 3.6%
Wrenmoor Food Festival, October 9 to 11
- Click-through
- 0.34%
- Clicks
- 3,346
- Guide requests
- 129
- Rate
- 3.9%
The lighthouse trail, one weekend at a time
- Click-through
- 0.32%
- Clicks
- 3,574
- Guide requests
- 139
- Rate
- 3.9%
By hour of the day
busiest 19:00Clicks by the hour they happened, Sep 1 to Sep 21, read nightly from the ad network, in the account’s time zone.
0:006:0012:0018:0023:00
Audiences that performed
The network’s own segments behind the clicks, Sep 1 to Sep 21, read nightly from the ad network. Marketplace audiences and reading context only: your own first-party audiences are not broken out by the network.
Audiences
- In-market for travel: tours and vacation packages3,1380.41%
- Engaged travel newsletter subscribers2,4290.36%
- Searching for vacation planning, last 30 days1,5180.38%
- Affluent households1,2150.38%
What they were reading
- Reading travel destination guides1,8210.36%
Changes on the ad network
3Name:
—→ Wrenmoor Food Festival, October 9 to 11Itinex · Sep 8
Sites cut:
—→ 1 site cutAlex Brennan · Sep 14
Hours it runs:
All day→ 6am to midnightItinex · Sep 20
Pixel health
3 rules- Thank-you page · LEAD29 days agoQuiet
- Page view · VIEW_CONTENT29 days agoQuiet
- Started the form · ENGAGEMENT29 days agoQuiet
Where they came from
19,937 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
19,937 clicks| Campaign | Status | Goal | Target | Delivered | Views | Desktop | Mobile | Arrived | Results |
|---|---|---|---|---|---|---|---|---|---|
| Fall season · 1 campaign | |||||||||
 Fall on the Wrenmoor Coast VW-0310 · Live September 1 · 22 days | Active | Visitors 6,547 clicks | 9,000 | 6,547 | 1,546,982 | 1,957 | 4,590 | 5,431 | 271 |
| Short breaks · 1 campaign | |||||||||
 The lighthouse trail, one weekend at a time VW-0311 · Live September 1 · 22 days | Active | Partner referrals 802 partner referrals | 5,000 | 3,574 | 1,115,167 | 1,067 | 2,507 | 2,972 | 139 |
| Food and drink · 1 campaign | |||||||||
 Harbor towns, and what comes off the boats VW-0312 · Live September 1 · 22 days | Active | Inquiries 152 guide requests | 6,000 | 4,252 | 1,175,203 | 1,438 | 2,814 | 3,508 | 152 |
| Events · 1 campaign | |||||||||
 Wrenmoor Food Festival, October 9 to 11 VW-0313 · Live September 8 · 15 days | Active | Partner referrals 751 partner referrals | 4,500 | 3,346 | 994,422 | 1,120 | 2,226 | 2,783 | 129 |
| Outdoors · 1 campaign | |||||||||
 The coast road, by bike or by car VW-0314 · Live September 1 · 22 daysAt risk | Active | Visitors 2,218 clicks | 4,000 | 2,218 | 525,696 | 773 | 1,445 | 1,845 | 83 |
| Winter season · 1 campaign | |||||||||
 Winter storm-watching breaks VW-0315 · Starts September 29 | Scheduled | Visitors 0 clicks | 5,000 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 33,500 | 19,937 | 5,357,470 | 6,355 | 13,582 | 16,539 | 774 | ||
Fall on the Wrenmoor Coast
Active- Delivered
- 6,547 / 9,000
- Arrived
- 5,431
- Visitors
- 6,547 clicks
The lighthouse trail, one weekend at a time
Active- Delivered
- 3,574 / 5,000
- Arrived
- 2,972
- Partner referrals
- 802 partner referrals
Harbor towns, and what comes off the boats
Active- Delivered
- 4,252 / 6,000
- Arrived
- 3,508
- Inquiries
- 152 guide requests
Wrenmoor Food Festival, October 9 to 11
Active- Delivered
- 3,346 / 4,500
- Arrived
- 2,783
- Partner referrals
- 751 partner referrals
The coast road, by bike or by car
Active- Delivered
- 2,218 / 4,000
- Arrived
- 1,845
- Visitors
- 2,218 clicks
Winter storm-watching breaks
Scheduled- Delivered
- 0 / 5,000
- Arrived
- 0
- Visitors
- 0 clicks
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
ResultsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of results.