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The audience we built for each campaign, in plain words, and the people you would rather leave out.
Every campaign gets its own audience, built from the page it sends people to and the note you wrote when you sent it: the signals that fit, each with the ad network’s own count. Each line below is one way the network finds people, in plain words; none uses a list of names. The figures are sample numbers.
Fall season
Already planning a fall weekend away
130 · 48%
Read about New England's fall colours
80 · 30%
Live within a day's drive of the coast
61 · 23%
What each line brought: 271 guide requests this month, every one credited to the audience that found the traveler first.
Short breaks
Searched for lighthouse trails and coastal walks
55 · 40%
Aged 35 to 65
45 · 32%
Read about hiking weekends
39 · 28%
What each line brought: 139 guide requests this month, every one credited to the audience that found the traveler first.
Food and drink
Received newsletters from seafood and harbor-town brands
62 · 41%
Already planning a coastal break
60 · 39%
Read about harbor towns
30 · 20%
What each line brought: 152 guide requests this month, every one credited to the audience that found the traveler first.
Events
Searched for food festivals in October
52 · 40%
Live within a day's drive of Wrenmoor
41 · 32%
Like the visitors who requested the festival guide on this pageour page
36 · 28%
What each line brought: 129 guide requests this month, every one credited to the audience that found the traveler first. Only when your campaign lands on an advertorial page we build and host.
Outdoors
Searched for coastal cycling routes
51 · 61%
Aged 25 to 50
32 · 39%
What each line brought: 83 guide requests this month, every one credited to the audience that found the traveler first.
Winter season
Already planning a winter break
Read about storm-watching and winter coasts
Aged 40 and over
What each line brought appears here once the campaign has run.
A list of people you would rather not pay to reach again, past bookers most often. Every address is scrambled on this page before it leaves your browser, so neither we nor the ad network ever see an email; the network matches the scrambled form against its own. A campaign leaves a list out from its create form.
Adding a list is paused for now, while we settle how the ad network may use them.
Past visitors who asked for a guide, 2024 to 2026 On the ad network
4,812 scrambled addresses · to leave out
This month's guide requests Kept here
640 scrambled addresses · to leave out · Kept here until it reaches 1,000 addresses
The ad network matches lists of 1,000 or more. A smaller one is kept here and goes across when it grows.
A plan is written when we build the campaign; on Managed, your account manager changes it as the numbers come in. Nothing in it is a forecast of clicks.