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Reports
Clicks, the visitors who arrived and the results they sent, across your campaigns.
September 1–22, 2026month to dateShowing one campaign: Fall on the Wrenmoor Coast
Clicks
6,547
of 9,000 target
Visitors who arrived
5,431
83% of clicks · counted by our tracking on the page
Results
271
5.0% of visitors took a next step
Device split
6,547 clicks- Mobile and tablet4,59070%
- Desktop1,95730%
0.42% of 1,546,982 ad views were clicked.
Daily performance
Average a day
302
Where your guide requests came from
by the audience that found themEvery guide request is traced back through the visit and the click to the audience that found the traveler first. The rate is guide requests per visitor who arrived; the account average is 5.0%.
Already in the market
Travelers researching, comparing and pricing where you are or what you sell right now
- Visitors
- 2,197
- Guide requests
- 130
- Rate
- 5.9%
What they read
The travel stories and destination guides around your ad
- Visitors
- 2,052
- Guide requests
- 79
- Rate
- 3.9%
Within a drive of your coast
Locals near you, or the cities your travelers come from
- Visitors
- 1,183
- Guide requests
- 61
- Rate
- 5.2%
| Audience | Visitors | Guide requests | Rate |
|---|---|---|---|
Already in the market Travelers researching, comparing and pricing where you are or what you sell right now | 2,197 | 130 | 5.9% |
What they read The travel stories and destination guides around your ad | 2,052 | 79 | 3.9% |
Within a drive of your coast Locals near you, or the cities your travelers come from | 1,183 | 61 | 5.2% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 271 guide requests above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.42%. The guide request rate beside it says whether the people a picture brought were the right ones.
Best click-throughFall on the Wrenmoor Coast
Fall season
- Click-through
- 0.42%
- Clicks
- 6,547
- Guide requests
- 271 · 5.0%
Where it ran
10 sitesEvery site the money ran on, Sep 1 to Sep 21, read nightly from the ad network. Beside the clicks, what each site brought as we counted it: the visitors who arrived and the guide requests, over the same days. A site is marked only when it is clearly below the rest, not by chance. Cut a site that sends the wrong people; it stays cut until you put it back.
| Site | Clicks | Share | Click-through | Arrived | Guide requests | Rate | Booked | Network conv. | |
|---|---|---|---|---|---|---|---|---|---|
Dailycompass | 1,244 | 19.0% | 0.42% | 1,070 | 51 | 4.1% | 6 | 51 | |
Wanderwire | 982 | 15.0% | 0.42% | 845 | 41 | 4.2% | 5 | 41 | |
Thetravelpost | 851 | 13.0% | 0.42% | 732 | 35 | 4.1% | 4 | 35 | |
Harborandtrail | 720 | 11.0% | 0.42% | 619 | 30 | 4.2% | 4 | 30 | |
Citylines | 655 | 10.0% | 0.42% | 563 | 27 | 4.1% | 3 | 27 | |
Weekendbrief | 589 | 9.0% | 0.42% | 507 | 24 | 4.1% | 3 | 24 | |
The Almanac | 524 | 8.0% | 0.42% | 451 | 22 | 4.2% | 3 | 22 | |
Outdoorledger | 393 | 6.0% | 0.42% | 338 | 16 | 4.1% | 2 | 16 | |
Morningdispatch | 327 | 5.0% | 0.22% | 180 | 0 | Below the rest0.0% | 0 | 3 | |
Globetrotter News | 262 | 4.0% | 0.42% | 225 | 11 | 4.2% | 1 | 11 | Cut |
Dailycompass
1,244 clicks · 19.0% · 1,070 arrived · 51 guide requests (4.1%) · 6 booked
Wanderwire
982 clicks · 15.0% · 845 arrived · 41 guide requests (4.2%) · 5 booked
Thetravelpost
851 clicks · 13.0% · 732 arrived · 35 guide requests (4.1%) · 4 booked
Harborandtrail
720 clicks · 11.0% · 619 arrived · 30 guide requests (4.2%) · 4 booked
Citylines
655 clicks · 10.0% · 563 arrived · 27 guide requests (4.1%) · 3 booked
Weekendbrief
589 clicks · 9.0% · 507 arrived · 24 guide requests (4.1%) · 3 booked
The Almanac
524 clicks · 8.0% · 451 arrived · 22 guide requests (4.2%) · 3 booked
Outdoorledger
393 clicks · 6.0% · 338 arrived · 16 guide requests (4.1%) · 2 booked
Morningdispatch
327 clicks · 5.0% · 180 arrived · 0 guide requests (0.0%)
Below the rest
Globetrotter News
262 clicks · 4.0% · 225 arrived · 11 guide requests (4.2%) · 1 booked
Cut
Every headline and picture, ranked
by click-throughEach ad as the network ran it, Sep 1 to Sep 21, read nightly from the ad network. The account average click-through is 0.42%; an ad under it is the one to replace. Guide requests are what each ad brought as we counted them: the ad that brings them matters more than the one that is clicked.
Best click-throughFall on the Wrenmoor Coast
- Click-through
- 0.42%
- Clicks
- 6,547
- Guide requests
- 271
- Rate
- 4.1%
By hour of the day
busiest 19:00Clicks by the hour they happened, Sep 1 to Sep 21, read nightly from the ad network, in the account’s time zone.
0:006:0012:0018:0023:00
Audiences that performed
The network’s own segments behind the clicks, Sep 1 to Sep 21, read nightly from the ad network. Marketplace audiences and reading context only: your own first-party audiences are not broken out by the network.
Audiences
- In-market for travel: tours and vacation packages2,0300.45%
- Engaged travel newsletter subscribers1,5710.41%
- Searching for vacation planning, last 30 days9820.42%
- Affluent households7860.42%
What they were reading
- Reading travel destination guides1,1780.40%
Changes on the ad network
1Sites cut:
—→ 1 site cutAlex Brennan · Sep 14
Pixel health
3 rules- Thank-you page · LEAD29 days agoQuiet
- Page view · VIEW_CONTENT29 days agoQuiet
- Started the form · ENGAGEMENT29 days agoQuiet
Where they came from
6,547 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
6,547 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Guide requests |
|---|---|---|---|---|---|---|---|---|
| Fall season · 1 campaign | ||||||||
 Fall on the Wrenmoor Coast VW-0310 · Live September 1 · 22 days | Active | 9,000 | 6,547 | 1,546,982 | 1,957 | 4,590 | 5,431 | 271 |
| Total | 9,000 | 6,547 | 1,546,982 | 1,957 | 4,590 | 5,431 | 271 | |
Fall on the Wrenmoor Coast
Active- Delivered
- 6,547 / 9,000
- Arrived
- 5,431
- Guide requests
- 271
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
ResultsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of results.