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Reports
Clicks, the visitors who arrived and the results they sent, across your campaigns.
September 1–22, 2026month to dateShowing one campaign: The coast road, by bike or by car
Clicks
2,218
of 4,000 target
Visitors who arrived
1,845
83% of clicks · counted by our tracking on the page
Results
83
4.5% of visitors took a next step
Why a campaign may miss
900 clicks at risk- 900 short
The coast road, by bike or by car
Running behind: on today's pace it reaches 3,100 of its 4,000 clicks by September 30. We are adding headlines and widening the audience to close the gap.
Device split
2,218 clicks- Mobile and tablet1,44565%
- Desktop77335%
0.42% of 525,696 ad views were clicked.
Daily performance
Average a day
103
Where your guide requests came from
by the audience that found themEvery guide request is traced back through the visit and the click to the audience that found the traveler first. The rate is guide requests per visitor who arrived; the account average is 4.5%.
What they search for
The trips, places and dates they type into a search box
- Visitors
- 959
- Guide requests
- 51
- Rate
- 5.3%
Who they are
Declared age and gender, alone or layered on any of the above
- Visitors
- 886
- Guide requests
- 32
- Rate
- 3.6%
| Audience | Visitors | Guide requests | Rate |
|---|---|---|---|
What they search for The trips, places and dates they type into a search box | 959 | 51 | 5.3% |
Who they are Declared age and gender, alone or layered on any of the above | 886 | 32 | 3.6% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 83 guide requests above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.42%. The guide request rate beside it says whether the people a picture brought were the right ones.
Best click-throughThe coast road, by bike or by car
Outdoors
- Click-through
- 0.42%
- Clicks
- 2,218
- Guide requests
- 83 · 4.5%
Where it ran
10 sitesEvery site the money ran on, Sep 1 to Sep 21, read nightly from the ad network. Beside the clicks, what each site brought as we counted it: the visitors who arrived and the guide requests, over the same days. A site is marked only when it is clearly below the rest, not by chance. Cut a site that sends the wrong people; it stays cut until you put it back.
| Site | Clicks | Share | Click-through | Arrived | Guide requests | Rate | Booked | Network conv. | |
|---|---|---|---|---|---|---|---|---|---|
The Almanac | 421 | 19.0% | 0.42% | 362 | 16 | 3.8% | 2 | 16 | |
Outdoorledger | 333 | 15.0% | 0.42% | 286 | 12 | 3.6% | 2 | 12 | |
Morningdispatch | 288 | 13.0% | 0.22% | 158 | 0 | Below the rest0.0% | 0 | 2 | |
Globetrotter News | 244 | 11.0% | 0.42% | 210 | 9 | 3.7% | 1 | 9 | |
Dailycompass | 222 | 10.0% | 0.42% | 191 | 8 | 3.6% | 1 | 8 | |
Wanderwire | 200 | 9.0% | 0.42% | 172 | 7 | 3.5% | 1 | 7 | |
Thetravelpost | 177 | 8.0% | 0.42% | 152 | 7 | 4.0% | 1 | 7 | |
Harborandtrail | 133 | 6.0% | 0.42% | 114 | 5 | 3.8% | 1 | 5 | |
Citylines | 111 | 5.0% | 0.42% | 95 | 4 | 3.6% | 1 | 4 | |
Weekendbrief | 89 | 4.0% | 0.42% | 77 | 3 | 3.4% | 0 | 3 |
The Almanac
421 clicks · 19.0% · 362 arrived · 16 guide requests (3.8%) · 2 booked
Outdoorledger
333 clicks · 15.0% · 286 arrived · 12 guide requests (3.6%) · 2 booked
Morningdispatch
288 clicks · 13.0% · 158 arrived · 0 guide requests (0.0%)
Below the rest
Globetrotter News
244 clicks · 11.0% · 210 arrived · 9 guide requests (3.7%) · 1 booked
Dailycompass
222 clicks · 10.0% · 191 arrived · 8 guide requests (3.6%) · 1 booked
Wanderwire
200 clicks · 9.0% · 172 arrived · 7 guide requests (3.5%) · 1 booked
Thetravelpost
177 clicks · 8.0% · 152 arrived · 7 guide requests (4.0%) · 1 booked
Harborandtrail
133 clicks · 6.0% · 114 arrived · 5 guide requests (3.8%) · 1 booked
Citylines
111 clicks · 5.0% · 95 arrived · 4 guide requests (3.6%) · 1 booked
Weekendbrief
89 clicks · 4.0% · 77 arrived · 3 guide requests (3.4%)
Every headline and picture, ranked
by click-throughEach ad as the network ran it, Sep 1 to Sep 21, read nightly from the ad network. The account average click-through is 0.42%; an ad under it is the one to replace. Guide requests are what each ad brought as we counted them: the ad that brings them matters more than the one that is clicked.
Best click-throughThe coast road, by bike or by car
- Click-through
- 0.42%
- Clicks
- 2,218
- Guide requests
- 83
- Rate
- 3.7%
Changes on the ad network
No change recorded on the network yet.
Pixel health
3 rules- Thank-you page · LEAD29 days agoQuiet
- Page view · VIEW_CONTENT29 days agoQuiet
- Started the form · ENGAGEMENT29 days agoQuiet
Where they came from
2,218 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
2,218 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Guide requests |
|---|---|---|---|---|---|---|---|---|
| Outdoors · 1 campaign | ||||||||
 The coast road, by bike or by car VW-0314 · Live September 1 · 22 daysAt risk | Active | 4,000 | 2,218 | 525,696 | 773 | 1,445 | 1,845 | 83 |
| Total | 4,000 | 2,218 | 525,696 | 773 | 1,445 | 1,845 | 83 | |
The coast road, by bike or by car
Active- Delivered
- 2,218 / 4,000
- Arrived
- 1,845
- Guide requests
- 83
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
ResultsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of results.