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Reports
Clicks, the visitors who arrived and the results they sent, across your campaigns.
September 1–22, 2026month to dateShowing one campaign: The lighthouse trail, one weekend at a time
Clicks
3,574
of 5,000 target
Visitors who arrived
2,972
83% of clicks · counted by our tracking on the page
Results
139
4.7% of visitors took a next step
Device split
3,574 clicks- Mobile and tablet2,50770%
- Desktop1,06730%
0.32% of 1,115,167 ad views were clicked.
Daily performance
Average a day
165
Where your guide requests came from
by the audience that found themEvery guide request is traced back through the visit and the click to the audience that found the traveler first. The rate is guide requests per visitor who arrived; the account average is 4.7%.
What they search for
The trips, places and dates they type into a search box
- Visitors
- 885
- Guide requests
- 55
- Rate
- 6.3%
Who they are
Declared age and gender, alone or layered on any of the above
- Visitors
- 1,044
- Guide requests
- 44
- Rate
- 4.3%
What they read
The travel stories and destination guides around your ad
- Visitors
- 1,044
- Guide requests
- 39
- Rate
- 3.8%
| Audience | Visitors | Guide requests | Rate |
|---|---|---|---|
What they search for The trips, places and dates they type into a search box | 885 | 55 | 6.3% |
Who they are Declared age and gender, alone or layered on any of the above | 1,044 | 44 | 4.3% |
What they read The travel stories and destination guides around your ad | 1,044 | 39 | 3.8% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 139 guide requests above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.32%. The guide request rate beside it says whether the people a picture brought were the right ones.
Best click-throughThe lighthouse trail, one weekend at a time
Short breaks
- Click-through
- 0.32%
- Clicks
- 3,574
- Guide requests
- 139 · 4.7%
Where it ran
10 sitesEvery site the money ran on, Sep 1 to Sep 21, read nightly from the ad network. Beside the clicks, what each site brought as we counted it: the visitors who arrived and the guide requests, over the same days. A site is marked only when it is clearly below the rest, not by chance. Cut a site that sends the wrong people; it stays cut until you put it back.
| Site | Clicks | Share | Click-through | Arrived | Guide requests | Rate | Booked | Network conv. | |
|---|---|---|---|---|---|---|---|---|---|
Globetrotter News | 679 | 19.0% | 0.32% | 584 | 26 | 3.8% | 3 | 26 | |
Dailycompass | 536 | 15.0% | 0.32% | 461 | 21 | 3.9% | 3 | 21 | |
Wanderwire | 465 | 13.0% | 0.32% | 400 | 18 | 3.9% | 2 | 18 | |
Thetravelpost | 393 | 11.0% | 0.32% | 338 | 15 | 3.8% | 2 | 15 | |
Harborandtrail | 357 | 10.0% | 0.32% | 307 | 14 | 3.9% | 2 | 14 | |
Citylines | 322 | 9.0% | 0.32% | 277 | 13 | 4.0% | 2 | 13 | |
Weekendbrief | 286 | 8.0% | 0.32% | 246 | 11 | 3.8% | 1 | 11 | |
The Almanac | 214 | 6.0% | 0.32% | 184 | 8 | 3.7% | 1 | 8 | |
Outdoorledger | 179 | 5.0% | 0.32% | 154 | 7 | 3.9% | 1 | 7 | |
Morningdispatch | 143 | 4.0% | 0.17% | 79 | 0 | Below the rest0.0% | 0 | 1 |
Globetrotter News
679 clicks · 19.0% · 584 arrived · 26 guide requests (3.8%) · 3 booked
Dailycompass
536 clicks · 15.0% · 461 arrived · 21 guide requests (3.9%) · 3 booked
Wanderwire
465 clicks · 13.0% · 400 arrived · 18 guide requests (3.9%) · 2 booked
Thetravelpost
393 clicks · 11.0% · 338 arrived · 15 guide requests (3.8%) · 2 booked
Harborandtrail
357 clicks · 10.0% · 307 arrived · 14 guide requests (3.9%) · 2 booked
Citylines
322 clicks · 9.0% · 277 arrived · 13 guide requests (4.0%) · 2 booked
Weekendbrief
286 clicks · 8.0% · 246 arrived · 11 guide requests (3.8%) · 1 booked
The Almanac
214 clicks · 6.0% · 184 arrived · 8 guide requests (3.7%) · 1 booked
Outdoorledger
179 clicks · 5.0% · 154 arrived · 7 guide requests (3.9%) · 1 booked
Morningdispatch
143 clicks · 4.0% · 79 arrived · 0 guide requests (0.0%)
Below the rest
Every headline and picture, ranked
by click-throughEach ad as the network ran it, Sep 1 to Sep 21, read nightly from the ad network. The account average click-through is 0.32%; an ad under it is the one to replace. Guide requests are what each ad brought as we counted them: the ad that brings them matters more than the one that is clicked.
Best click-throughThe lighthouse trail, one weekend at a time
- Click-through
- 0.32%
- Clicks
- 3,574
- Guide requests
- 139
- Rate
- 3.9%
By hour of the day
busiest 19:00Clicks by the hour they happened, Sep 1 to Sep 21, read nightly from the ad network, in the account’s time zone.
0:006:0012:0018:0023:00
Audiences that performed
The network’s own segments behind the clicks, Sep 1 to Sep 21, read nightly from the ad network. Marketplace audiences and reading context only: your own first-party audiences are not broken out by the network.
Audiences
- In-market for travel: tours and vacation packages1,1080.34%
- Engaged travel newsletter subscribers8580.31%
- Searching for vacation planning, last 30 days5360.32%
- Affluent households4290.32%
What they were reading
- Reading travel destination guides6430.30%
Changes on the ad network
No change recorded on the network yet.
Pixel health
3 rules- Thank-you page · LEAD29 days agoQuiet
- Page view · VIEW_CONTENT29 days agoQuiet
- Started the form · ENGAGEMENT29 days agoQuiet
Where they came from
3,574 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
3,574 clicks| Campaign | Status | Goal | Target | Delivered | Views | Desktop | Mobile | Arrived | Results |
|---|---|---|---|---|---|---|---|---|---|
| Short breaks · 1 campaign | |||||||||
 The lighthouse trail, one weekend at a time VW-0311 · Live September 1 · 22 days | Active | Partner referrals 802 partner referrals | 5,000 | 3,574 | 1,115,167 | 1,067 | 2,507 | 2,972 | 139 |
| Total | 5,000 | 3,574 | 1,115,167 | 1,067 | 2,507 | 2,972 | 139 | ||
The lighthouse trail, one weekend at a time
Active- Delivered
- 3,574 / 5,000
- Arrived
- 2,972
- Partner referrals
- 802 partner referrals
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
ResultsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of results.