Campaigns
New campaign
Tell us what to run. We build it, run it and report on it here.
How we find them
Every signal. One traveler.
A traveler planning a trip leaves a trail: the articles they read, the trip they search for, the newsletter they received from a brand like yours, the site they keep coming back to. We put all the signals together, find the travelers who are about to decide, and trace every click, inquiry or booking back to the signal that found it.
Where your inquiries came from
by the audience that found themWhat they search for
- Visitors
- 2,597
- Inquiries
- 65
- Rate
- 2.5%
Already in the market
- Visitors
- 2,841
- Inquiries
- 64
- Rate
- 2.3%
Received newsletters from brands like yours
- Visitors
- 2,942
- Inquiries
- 64
- Rate
- 2.2%
| Audience | Visitors | Inquiries | Rate |
|---|---|---|---|
What they search for | 2,597 | 65 | 2.5% |
Already in the market | 2,841 | 64 | 2.3% |
Received newsletters from brands like yours | 2,942 | 64 | 2.2% |
The top 3 of 8 audiences. Every inquiry is traced to the audience that found the traveler first; we never see names or email addresses.
The ceiling
Most advertising keeps paying for the same people.
Every audience has a ceiling. Bid on the same segment month after month and it costs more and answers less, because those people have seen the ad a dozen times. Growth means finding the next travelers already looking, before everyone else is bidding on them too.
- 81%of senior marketing leaders say their company targets the same audiences as budgets grow.
- 46%feel pressure from finance to prove that new spend reaches new people, not the same ones again.
- 92%would move budget to the open web if they could follow one customer from the first touch to the sale.
Source: The Data Advantage Report, October 2026. A survey of 326 senior marketing and advertising leaders at US and UK companies with 1,000 or more employees, run by Qualtrics in August 2026.
What we target
Eight signals, in any combination.
We choose them for each campaign from your page and your brief, and show you who we will reach, in plain words, before anything is spent. None of them uses a list of names. On top of any of them, we can lean your campaigns toward the places where people are searching most for your trips or your destination this week.
Already in the market
Travelers already researching, comparing and pricing where you are or what you sell this week, not people who once liked a beach photo.
What they search for
The trips, places and dates they type into a search box. The plainest sign there is that someone is planning.
Received newsletters from brands like yours
People who received a newsletter from a brand like yours in the last 3 to 90 days. The shorter the window, the stronger the intent.
What they read
Your ad beside the destination guides and travel stories they are reading, at the moment the idea is forming.
Where they live
Anywhere you pick: locals near you, the cities your visitors come from, or the towns around the airport or port your trip leaves from.
Who they are
Declared age and gender, alone or layered on any signal here.
Back for a second look
People who have already read a page we built for you, back in front of you before they choose someone else. Only when your campaign lands on an advertorial page we build and host.
Like your best customers
New travelers who behave like the ones who already inquired or booked on a page we built for you, so the next audience comes from your best one. Only on a page we build and host.
The closed loop
Whatever you count, traced to the signal that found it.
With our tracking on your page, or on a page we build for you, every click, inquiry or booking is matched back to the audience that reached the traveler first. You see which signals bring them, and on Managed your account manager moves the budget toward them while the month is still running, not after it.
This is the report: not how many people saw an ad, but which people clicked, arrived, and inquired or booked where we can count it, and how each was found.
From the Kestrel Journeys demo account: a made-up brand with sample numbers, not a client result. Green: above the account’s average of 2.2%. Open it → (opens in a new tab)
What we never do
We never see who they are.
No names, no email addresses, no lists to buy, sell or lose. The signals are anonymous, and the matching of one traveler across sites and devices happens inside the ad networks we buy from, on identifiers that never reach us. We never receive personal data about the people we target.
Where the signals come from. From the global native advertising network your ads run on. Its code runs on the sites it partners with, so it can tell which brands’ newsletters and offer emails reach someone’s inbox, and what people search for. We pick the brands and categories; the network finds the people. Its own rules bar targeting anyone under 18, or anyone by health, religion, ethnicity or sexual orientation.
And we count what they do. With our tracking on your page, every click, inquiry, call or booking is matched to the signal that found the traveler, and you can check it in your own analytics.
Contact
Reach the travelers already in the market.
Create your account in a few minutes, or tell us what you want to achieve. Nothing is spent until you say go.
Or email hello@itinexads.com