How it works, in plain answers.

What a native ad needs.

How long can the headline and the text be?

The headline runs from 12 to 60 characters; around 34 to 45 reads best on a phone. The line under it can be up to 250 characters; 180 to 200 is the sweet spot, because a phone cuts the rest.

Write it like a story's headline, not an advert's: say what the reader gets, in plain words, with no capitals for shouting and no clickbait.

What picture works?

A sharp, real photograph of the trip, the place or the people on it. The picture from your own page is usually the right one, and a person checks it is sharp before anything runs.

Where does the ad take people?

To your own page, or to an advertorial page the platform writes from your website and we host. The page has to load fast on a phone and match what the ad says.

A person checks every campaign before it runs.

What happens after I press Send?

A person at Itinex reads it: the page loads, the picture is sharp, the headline reads on a phone, the audience makes sense. You hear back within one working day — approved, or one change asked for.

After approval it is built on the ad network and goes live within three working days, or on the start date you set. The network reviews every ad too; if it asks for a change, we tell you in plain words with its reason.

Can I change a campaign that is already running?

Yes. Open it with the pencil, change what you need and send. The running campaign keeps going exactly as it is until we have approved the change and made it on the ad network; the card shows the change is with us.

What does pausing do?

Pause stops the ads on the ad network. Resume starts them again. While our connection to the network is set up by hand, a pause is a request: we do it within the working day and the card says 'requested' until then.

Built for each campaign, never a list of names.

Who will see my campaign, and who decides?

We do, from your page and your brief. Every campaign gets its own audience, built from the signals that fit it: people already researching the trip, what they search for, the newsletters they received, what they read, where they live, their age. You see the plan in plain words on Audiences before anything runs, and you can tell us who you want in the box on the form.

Two signals, people who came back and people like the ones who inquired, only work when the campaign lands on an advertorial page we build and host.

What is an audience plan?

The audience we built for one campaign, written as a short list: each line is one way the ad network finds people, in plain words. It is written when we build the campaign; on Managed, your account manager changes it as the numbers come in.

The lines are kinds of people, never names: nothing in a plan uses a list of names, and no line ever names another brand.

How do I stop paying to reach people who already booked?

On Audiences, add a list. Paste or upload email addresses; the page scrambles every one in your browser before anything is sent, so neither we nor the ad network ever see an address. Then pick the list under 'Leave out' on the create form.

The ad network matches lists of 1,000 or more. A smaller list is kept here and goes across when it grows.

Written from your website, labelled as advertising, every time.

How is a page labelled?

Every page we host says "Advertorial | Advertisement by Your brand" at the top, at the size of the text, and again in the middle of the story. The label cannot be edited or removed: it is how the ad networks, the FTC and the ASA want advertising shown.

Can a page show a price?

Only with everything that goes with it: what the price covers, the dates, any compulsory fees, and that it is available. If any part is missing, the price is left off the page.

Count what happens, without keeping anyone's data.

What does the tag do, and what does it not do?

One line of script on your pages counts arrivals and, on your thank-you pages, outcomes. It stores no address and sets no cookie: a visitor is a scrambled fingerprint of address, browser and day. It never reads forms.

A click from your page to one of the partner sites you list on the Tracking screen counts as a partner referral; clicks to other sites are not kept. Our ad links also carry Google Analytics tags, so our visitors show as one line (itinex / paid_native) in your own analytics.

No tag, no visitor or outcome figures. If you would rather not touch your site, ask for a page we host with the tag on it.

Can I retarget the people our campaigns reach?

Yes, in your own ad accounts. On Tracking, give us your Meta pixel id, Google Ads conversion id, LinkedIn partner id or TikTok pixel id. On your ads, the ad network fires your pixel each time an ad of a campaign we build from then on is seen (at least half of it on screen for a second) or clicked, so your Meta or Google audience fills with the people who saw or clicked. In the UK and Europe it fires only where the reader has agreed to it on the site they're reading, so expect that audience to be smaller than the impressions in your report. On a page we host, your pixels load once the reader says yes (the UK and Europe ask first; elsewhere a notice and an opt-out), with a page view, a read and a lead event, so you can reach the people who read but did not ask and leave out the ones who did.

Clicks through to your own site arrive tagged utm_source=itinex, so an audience rule on that string in Meta or Google Analytics catches them with your existing pixels. We keep none of the audience data: it builds in your accounts, under your own privacy policy. No charge.

Why are visitors fewer than clicks?

A click is counted by the ad network when someone taps the ad. A visitor is counted by our tag when your page has actually loaded. Slow pages, closed tabs and bots sit in the gap. A gap under a third is normal; over a half usually means a slow page or the tag is missing.

With no tag on your pages the visitor and outcome figures read 'none recorded', not zero: nothing was counted, not nothing happened.

Live, and easy to share.

What am I looking at?

Your campaigns on the ad network, this month: clicks against target, the visitors who arrived on your pages, and the results our tag recorded, under the name you chose in Settings (inquiries, bookings, partner referrals and so on).

Figures refresh through the day from the ad network's reports. They are not real time: a click can take an hour or two to appear.

Who can see the shared report?

Anyone with the link, no sign-in, until you turn the link off. It shows the figures, never your billing or your team. The same link also serves a widget for your own intranet and a data feed (JSON or CSV) for a spreadsheet.

What can each seat do?

Owner: everything, including billing, the team and the terms. Editor: campaigns. Viewer: look only. Billing: billing and invoices. A finance contact gets invoices by email without a sign-in.

Inviting someone and changing billing ask for two-factor first; turn it on from the Team page.

Prepaid on Self-serve, invoiced on Managed.

How do I set my price per click?

You set it: on a new campaign as you create it, and on any campaign with Change, under its price. Desktop and mobile each have their own. A new campaign starts at your default price, shown on the Billing page.

A higher price wins more of the places your ad can show; a lower one costs less per click and usually brings fewer. Each campaign's markets have a lowest price, and a price can come down by up to 40% at a time.

A change starts at the next midnight, so today's clicks stay at today's price and you're never charged a new price for a click bought before it. Every day's charge is on the Billing page.

How am I charged?

Prepaid accounts hold credit; each day's clicks are charged at that campaign's price per click, desktop and mobile. When credit runs low you get an email; when it runs out, campaigns pause until it is topped up. Managed accounts are invoiced monthly against an order.

Bank transfer at first; card payments arrive later. Every top-up and charge is on the Billing page.

What we will and will not do.

Who can a campaign not target?

The network's own rules bar targeting anyone under 18, or anyone by health, religion, ethnicity or sexual orientation. Every audience is anonymous: we never see a name, an email address or the emails people received.

Will you run my direct competitor?

On Managed, never: we do not run another advertiser after the same travelers, the same kind of trip, to the same market, at the same price.

Where are the full terms?

In our terms of use and privacy policy, linked below. The status page shows each part of the service and any incident we have written up.

Terms of use · Privacy policy · Status