Itinex or going direct?

The reach of a global native network. The focus of a travel specialist.

You can buy native ads straight from a network. Here is what you would be doing yourself, and what comes built into Itinex.

Going directWith Itinex

Learn a new ad platform, with help mostly by ticket.A person checks every campaign before it runs, and the Managed plan adds an account manager.

Build advertorial pages that pass the network’s rules, or pay someone to.Build the page from your own website, right in the platform. We host it.

Bring your own tool to test one page against another.Two versions on an even split, and the numbers name the winner.

Pick your audiences yourself from the network’s lists.Travel audiences built for each campaign from your page and brief.

Match the network’s reports to your own analytics, page by page.Live reports by campaign, site and ad, and a link anyone can open.

Add your own tracking to the pages you host yourself.Your own Meta, Google and LinkedIn pixels on the page, with the reader’s consent.

Keep watch on your pages and your spend yourself.Your page checked every 10 minutes, the campaign paused if it breaks, and every site your money ran on named.

Pay for several tools, on several bills.One prepaid balance, and no monthly fee on Self-serve.

What stays the same

The same reach, and the same premium sites.

Your ads run across one of the world’s largest native advertising networks, on premium news, travel and lifestyle sites, exactly as they would if you went direct. Nothing about where your ads can appear is lost; what changes is how much of the work you do yourself.

What is different, plainly

You never open an ad account.

We buy the ads in our own accounts, so you never open an account with an ad network or pay one yourself. You see every campaign, click and site in your Itinex portal instead.

You set your own price per click on Self-serve, from 30p, paid from prepaid credit that starts with a £500 top-up. There is no monthly fee and no minimum term, and campaigns pause when the credit runs out.

A person checks every campaign before it runs, so a new campaign goes live within four working days, not within minutes. That check is what keeps a broken page from spending your money.

When going direct suits you better

If you already have the team for it.

If you have people who build and test landing pages, run your own tracking and check campaigns every day, and you spend enough for the network to give you an account manager of its own, going direct can work well. Itinex is for travel brands that want that work done in one place, by a platform built for travel.

The reach of a global native network. The focus of a travel specialist.

What stays the same

What is different, plainly

When going direct suits you better

Reach the travelers already in the market.