Cookie policy
The short version: this site sets almost nothing. Below is the full, live list — it’s generated from the same inventory our consent banner runs on, so it can’t go out of date. Last reviewed 14 August 2026. For everything else we collect — the chat, booking a call, and the two analytics tools listed below — see the privacy policy, which explains what each company does with it.
Strictly necessary
These make the site work — sign-in, security, and remembering the cookie choices you make here. They don't need consent and can't be switched off.
| Name | Set by | What it does | Lasts | Type |
|---|---|---|---|---|
| Daily.co session | Daily.co (video calls) | Technical cookies required to run a video call you booked with us. Only set on the call page itself. | Session | cookie |
| tf_demo | All Good Marketing Ltd (first-party) | Keeps the demo's working screens open on this browser after you give your name and company email, so you aren't asked again. It holds that email address, signed so it can't be altered. Only set if you unlock the demo. | 30 days | cookie |
| thefifteen_admin | All Good Marketing Ltd (first-party) | Keeps our own team signed in to the site's admin area. Never set for visitors. | 30 days | cookie |
| thefifteen_admin_theme | All Good Marketing Ltd (first-party) | Remembers whether the admin dashboard is set to light or dark mode. Never set for visitors. | Until cleared | localStorage |
| thefifteen_consent | All Good Marketing Ltd (first-party) | Remembers the cookie choices you made on this banner, so we can honour them and not ask again. | 12 months | cookie |
| thefifteen_device_mine | All Good Marketing Ltd (first-party) | Marks this browser as belonging to our own team, so opening a brief we sent is not logged as the prospect opening it. Never set for visitors. | Until cleared | localStorage |
| thefifteen-chat-seen | All Good Marketing Ltd (first-party) | Remembers that you've seen the chat greeting, so we don't badge it again. | Until cleared | localStorage |
| thefifteen-chat-v3 | All Good Marketing Ltd (first-party) | Stores your chat conversation in your own browser so it survives a page reload. Only exists if you use the chat. | Until cleared | localStorage |
| thefifteen-form:* | All Good Marketing Ltd (first-party) | Keeps the answers you tap in one of our forms, and the step you reached, so reloading the page doesn't lose them. Nothing you type is kept. Only on the pages we host, and only once you start a form. | When you send the form, close the tab, or after an hour | sessionStorage |
Statistics
Help us understand what's working — numbers, not names. Only run if you allow them.
| Name | Set by | What it does | Lasts | Type |
|---|---|---|---|---|
| _clck | Microsoft Clarity | Keeps a random ID for your browser so Clarity can tell repeat visits apart. Only set if you allow statistics. | 1 year | cookie |
| _clsk | Microsoft Clarity | Joins the pages you view into a single session so we can see how a visit flowed. Only set if you allow statistics. | 1 day | cookie |
| _ga | Google Analytics | Random ID Google Analytics uses to tell one browser from another, so repeat visits are not counted as new people. Only set if you allow statistics. | 2 years | cookie |
| _ga_4YW0QKB00K | Google Analytics | Keeps the state of your visit for this specific Analytics property — when the session started and whether it is still running. Only set if you allow statistics. | 2 years | cookie |
| CLID | Microsoft Clarity | Set by clarity.ms to identify the first time your browser was seen. Only set if you allow statistics. | 1 year | cookie |
Private briefing pages
Occasionally we send a named contact a private page written for them, and we make one when someone asks for access. Those pages set no cookies of their own and store nothing in your browser. Our server records only that the page was opened, when, and which copy of the link was used, to confirm it reached the person it was written for and to time our follow-up: nothing about your device, your location or your IP address. We rely on legitimate interests for this and keep the record for 12 months; write to us and we’ll show you or delete what’s held.
Where your consent is recorded
When you make a choice, we store a record of it — what you chose, when, and which version of this policy you saw — keyed to a random ID held only in your own browser. We never store your IP address with it. That record is how we prove we honoured your choice, and it’s yours to query: the ID is shown above when you have an active choice.
Questions? hello@itinexads.com. For the terms that apply to using this site more generally, see our terms of use.