Native advertising for travel, with the evidence.

Guides and data for tourist boards, tour operators, cruise lines and hotels. Every figure is sourced and dated, and every piece answers its question in the first lines.

Glossary: 29 terms, defined How we make these New to native advertising? Start with the basics

All travel brands
Why your ad clicks don't match your bookings
Ad clicks fall away at five steps before a booking. Why it happens, a diagnosis checklist for each step, and what to ask any ad seller.
Tour operators
Tour operators: when paid ads beat your OTA commission
OTAs took 37% of tour and activity bookings in 2025. One sum shows when a booking from your own ads costs less than the commission.
Tourist boards
Tourist board co-op advertising: a five-step partner plan
A five-step co-op advertising plan for tourist boards, with a seven-point partner report checklist and the cost-per-referral sum to agree first.
Tourist boards
DMO paid media ROI: proving economic impact to your board
72% of DMOs name ROI metrics as key proof for stakeholders, so this guide ranks six kinds of evidence by cost and adds a one-page board summary.