Native advertising for travel brands

Reach travelers while they read, before they search

We put your offer among the stories on news, travel and lifestyle sites, in front of audiences built from intent data. Run it yourself or add an account manager; either way, you and your team see every result live.

A plane climbing into an orange sunset sky above dark mountains

What it is

Ads among the articles people read, labeled as ads.

A native ad is a sponsored story or recommendation beside an article on a news, travel or lifestyle site. It matches the look of the page around it and is always marked as an ad. For travel it matters because people read about a place long before they search for it.

Why it works for travel

Search is capped. Native is not.

Only so many people search for what you sell, and you are already buying most of them. Native reaches the ones who have not searched yet. They act less often than people who have, so it pays when the audience, the page and the follow-up are right. On Managed, your account manager does that work; on either plan, the report shows what happened.

  • Before the search

    People read about a place long before they search for it. Native reaches them while they read, when the trip is still being chosen.

  • The newsletters they received

    People who received a newsletter from a brand like yours in the last 3 to 90 days. The shorter the window, the stronger the intent.

  • Where they live

    Locals near you, or the states, regions and cities your travelers come from, timed ahead of the season you are selling.

How we run it

The audience, the page, the sites and the report, in one platform.

Native pays when all four are right, so none of them is left to another tool or another company. The audience is built for your campaign, the page is written from your own website, every site is judged by what it brings, and the report shows it live.

  • The audience

    People already looking for a trip like yours: what they search for, the newsletters they received, the trips and places they read about. No addresses and no personal data. How we find them

  • The page

    An advertorial page written from your own website. On Managed, it is written for you in different angles and tested for inquiries; on Self-serve, you build it yourself with the AI page builder, at no extra cost, and see the visitors it gets and any requests it takes.

  • The sites

    Every site your money ran on, named, beside what it brought through our page or our tag: the visitors, the reads or the referrals, and on Managed the inquiries and bookings. Sites that send clicks and nothing the campaign is for are cut.

  • The report

    Live, not a PDF a month later: delivery against target, the visitors who arrived, and what each site, ad and audience brought. A link you can send to anyone.

How it starts

Two plans, and no long commitment on either.

Run it yourself in your own portal, or hand it to us. Either way we build the audiences, buy the media and report every number live. You never open an ad account.

Self-serve

Run it yourself.

Your own travel campaign platform, for brands wanting more eyes on their deals.

  • Create and change your campaigns any time
  • Audiences built from our travel intent data
  • Your own price per click, from prepaid credit
  • Every click live, no minimum term

Every campaign is reviewed before it goes live.

Create your account
Managed

Or hand it to us.

The same platform, with an account manager who runs it for you, like a personal client.

  • We set up and run your campaigns
  • Custom landing pages, built and tested
  • We never run your direct competitor
  • A monthly fee plus clicks, three-month pilot

After the pilot, month to month.

Request access

Straight answers

What buyers ask about native advertising.

  • Paid ads that sit among the content on news, travel and lifestyle sites, usually as sponsored stories or recommendations beside an article. They match the look of the page around them, and they are always labeled as ads.

  • People read about a place long before they search for it, and native reaches them while they read, which search ads cannot. Those readers act less often than people who have already searched, so native pays only when the audience is right, the page is built for them and every site is judged by what it brings. That is the work.

  • Search reaches people who have already typed the question, and there are only so many of them. Native reaches the ones who have not searched yet, picked by what they read, what they have searched before and the travel newsletters they received.

  • From the global native advertising network your ads run on. Its code runs on the sites it partners with, so it can tell which brands’ newsletters and offer emails reach someone’s inbox, and what people search for. We pick the brands and categories, such as tour operators or cruise lines; the network finds the people and shows them your ad. We never see a name, an email address or the emails themselves. The network’s own rules also bar targeting anyone under 18, or anyone by health, religion, ethnicity or sexual orientation.

  • By what it brought, not only by clicks. Every visitor, read or partner referral, and on Managed every inquiry and booking, that comes through a page we build or our tag on yours carries the site and the ad that sent it, and your report shows each site’s clicks beside what it brought, live.

  • No. We buy the media in our own accounts, so you never open one. On Self-serve you choose the words, the pictures and your price per click, and we build the audience from your page and brief; on the Managed plan, your account manager does all of it.

  • On Self-serve there is no monthly fee: you set your own price per click, from 30p ($0.35), paid from prepaid credit that starts with a £500 ($650) top-up, and campaigns pause when it runs out; you build advertorial pages yourself with the AI page builder, at no extra cost. On the Managed plan it is £1,500 ($1,950) a month plus your clicks, with an account manager and advertorial pages written for you, starting with a three-month pilot and then month to month. Every price is on itinexads.com/pricing.

Contact

Reach the travelers already in the market.

Create your account in a few minutes, or tell us what you want to achieve. Nothing is spent until you say go.

Get started

Or email hello@itinexads.com