How we make Insights

Who writes it

Every piece is signed by Russell Goodall, founder of Itinex, who reads and approves each one before it is published. When a piece quotes someone else, it names them.

How we use AI

We use AI to research and write. It cites a figure only from a page it opened, and every figure links to that page. Our admin marks any link the writer did not open, and a piece with a mark on it cannot be published until a person has checked it.

AI never invents experience: no stories, clients, results or quotes. Where experience would help, a piece gives our view, written as a view.

Sources and data

Every figure links to its source, with the date we checked it. We go to the original where we can: the regulator, the owner of the survey, the company’s own page. Where a source is older than two years, the piece says so.

Search-demand figures come from Google Trends. They show relative interest: 100 is the highest share of searches in that place and time. They never count people.

Our interest

Itinex sells native advertising: we are a travel advertising platform built on one of the world’s largest native advertising networks. So we don’t rank ad networks, review them, or publish “best platform” lists. Where a piece mentions Itinex, it says what the platform does and links to the page that shows it.

What we won't publish

• A client’s name or results without their written permission.
• Benchmarks built from too few advertisers, where one company’s numbers could be read off them.
• Guidance on advertising rules that has not been checked against the regulator’s own published guidance, which each such paragraph links to. Those pieces explain the rules; they are not legal advice.
• Made-up examples dressed as results. A worked example says it is one.

Dates and updates

Each piece shows when it was published and, when its content changes, when it was updated. We never change a date without changing the content. Data pages are refreshed every month, pieces about costs every quarter, and guides at least once a year.

Corrections

Found a mistake? Email hello@itinexads.com and tell us what it is. We correct facts and say on the piece what changed.