Wording for your cookie tool
For organisations that work with us: the words to use in your own consent tool and your own privacy notice. Last changed 6 November 2026.
What this covers
This page gives you the words for:
- the Itinex tag on your website;
- your ad pixels, when we fire them from your ads or load them on pages we host;
- results we send to the ad network and to Meta from our server.
Who does what, and the rules we both follow, are in the data processing agreement in our client terms. The companies that handle your data for us are on our providers page.
The rule for installing the tag
In the UK, the EU and EEA, Switzerland, the Channel Islands, the Isle of Man, Gibraltar and Quebec:
- load the Itinex tag only after the visitor says yes to “Advertising measurement” in your consent tool (in Google Tag Manager, fire the tag on your consent trigger), and add
data-store="on"; - if a visitor later says no, stop loading the tag for them.
Elsewhere you may load it on every page. Give visitors a way to say no (a link in your footer or your consent tool), and treat a browser’s Global Privacy Control signal as no.
The Itinex tag
The purpose in your consent tool
Advertising measurement (Itinex)
We measure which of our ads bring you here and what happens next, using Itinex.
Itinex (All Good Marketing Ltd, UK) runs a tag on this site for us. With your OK it counts your visit, notes which ad brought you (including the ad network’s reference for your click) and whether you send an enquiry, make a booking or call us, so we can see which ads work. It keeps those ad details in your browser for 30 days, so a booking on a later visit is credited to the right ad. Itinex also uses the totals, never anything about you, to check for invalid clicks and claim them back from the ad network, to keep out spam and fake traffic, and to make anonymous statistics that improve its service. Itinex sets no cookie and does not store your IP address, name or email. More: itinexads.com/privacy#tag
Add in the UK, the EU and EEA, Switzerland, the Channel Islands, the Isle of Man, Gibraltar and Quebec: “Without your OK, the tag doesn’t run.”
Add if you also use pages we host for you: “When an enquiry comes from a page Itinex hosts for us, Itinex tells the ad network Taboola that it came from its ad, using its reference for your click.”
The tag’s details (for consent tools that list each tag)
| Field | Value |
|---|---|
| Company | All Good Marketing Ltd, trading as Itinex, 86-90 Paul Street, London EC2A 4NE, UK |
| Role | Processor for your reports; controller for its own checks and statistics (joint controller with you for collecting the data) |
| Privacy notice | https://itinexads.com/privacy#tag |
| Script | https://itinexads.com/t.js |
| Sends data to | https://itinexads.com/api/t |
| In the browser | itinex_attr, local storage, 30 days, only with consent (holds the ad’s campaign, device type, site, ad and click reference, and the time it was saved) |
| Cookies | None |
A paragraph for your privacy notice
Advertising measurement. We use Itinex, a service of All Good Marketing Ltd (UK), to measure our advertising. When you agree, Itinex’s tag on our website notes which ad brought you here and whether you then send an enquiry, make a booking or call us, and keeps the ad’s details in your browser for 30 days. Itinex does this for us, and it also uses totals made from this data, never anything that identifies you, for its own purposes: checking for invalid clicks and claiming them back from the ad network, keeping out spam and fake traffic, and anonymous statistics. For collecting the data used for those purposes, we and Itinex are joint controllers; you can contact either of us. Itinex’s privacy notice explains more: https://itinexads.com/privacy#tag. Your data is processed in the UK, Ireland and the US.
Your ad pixels
For Meta, Google Ads, LinkedIn and TikTok pixels.
On your ads, on the sites where they appear
Ads on other websites. Our ads appear on other websites through the advertising network Taboola. When at least half of one of our ads has been on your screen for a second, or you click it, the network may load our Meta, Google Ads or LinkedIn pixel, so that platform can add you to an audience in our own ad account of people who saw or clicked our ads. This happens on the website you are reading, under that website’s consent choices, and the platform uses it under its own privacy policy. Itinex, which runs our campaigns, chooses the events the pixels report and receives nothing from them.
On pages Itinex hosts for you
You need do nothing in a consent tool: our page asks the question itself. Name the pixels and platforms in your privacy notice, keeping only the ones you use:
Pages hosted for us. Some of our landing pages are hosted by Itinex at addresses starting itinexads.com/l/ or itinexads.com/f/. If you agree on the page (where the law asks first; elsewhere, unless you say no at the foot of the page), the page loads our Meta, Google Ads, LinkedIn or TikTok pixel, which sets cookies and sends details of your visit to that platform, so we can show you our ads there. We and Itinex are joint controllers for collecting and sending these details; the platform uses them under its own privacy policy.
Results sent from our server
To the ad network
Telling the ad network what worked. If one of our ads brought you to a page Itinex hosts for us and you send an enquiry, Itinex tells the advertising network Taboola that an enquiry came from that click: the network’s own reference for the click, that it was an enquiry, and a reference number. Nothing you typed and nothing that names you. Where the law asks first, this happens only if you agreed on the page. The network uses it to count which ads bring enquiries and to decide where to show our ads.
To Meta (only if you switch on Meta’s conversions route)
Telling Meta about your enquiry. If you send an enquiry from a page Itinex hosts for us, Itinex’s server sends Meta a scrambled (hashed) copy of your email address, phone number, name and postcode, your IP address and browser as they are, the IDs Meta’s pixel set in your browser if it is on the page, the page’s address and a reference number, so we can stop showing ads about this to people who have already asked, and find people like them. Where the law asks first, this happens only if you agreed on the page; elsewhere unless you said no or your browser sent Global Privacy Control. Meta uses this under its own terms and privacy policy.
What our hosted pages ask
On a page we host for you, the page asks the visitor itself, where the law asks first, and names our own uses as well as yours. Its first line says:
With your OK, Itinex records how you use this page for [your brand], and uses the totals to check for invalid clicks and for anonymous statistics[, and tells the ad network that showed you the ad if you send an enquiry]…
And its details add:
Itinex also uses totals made from your visit, never anything about you, to check the ad network’s clicks and claim back any that weren’t real, to keep out spam, and to make anonymous statistics that improve its pages.
A visitor’s answer lasts 180 days, and is asked again if the page adds a platform or the question names a new use.
In the United States
Where you sell or share personal information for cross-context behavioural advertising (your retargeting pixels and Meta’s conversions route are that), California and similar state laws require you to offer a “Do Not Sell or Share My Personal Information” (or “Your Privacy Choices”) link and to honour Global Privacy Control. Pages Itinex hosts honour Global Privacy Control and carry an off switch at the foot of the page; your own site must do the same for your pixels.
Spelling
This page is written in British English. Only a few words differ in US English: write inquiry for enquiry, canceled for cancelled, behavioral for behavioural and honor for honour if your notices use US spelling. Everything else is spelt the same.
Questions about any of this: hello@itinexads.com.