Prices and rates
Click-to-booking rate
Updated
Click-to-booking rate is the share of ad clicks that end in a booking. It is a conversion rate where the conversion is a booking. It also joins up the steps in between: click, inquiry and booking.
This worked example for a tour operator shows how the steps multiply. It is an example, not a benchmark:
- 1,000 clicks at $1 each cost $1,000.
- 4% of clicks send an inquiry: 40 inquiries, or $25 per inquiry.
- 10% of inquiries book: 4 bookings, or $250 per booking.
- Click-to-booking rate: 4 ÷ 1,000 = 0.4%.
Halve the inquiry rate and the cost per booking doubles to $500, with the click price unchanged.
Related: conversion rate · cost per booking · landing page