Native advertising networks: the same five facts for each
Taboola
Updated
Taboola is an advertising technology company that places ads on publisher websites, mobile apps and devices.
- Owner: Taboola.com Ltd. (Nasdaq: TBLA). Yahoo has been a shareholder since January 2023 (10-K, filed 25 Feb 2026).
- Founded: 2007 (Taboola).
- Ad formats: native ads in recommendation blocks, plus display, carousel and vertical ads added with its Realize platform in February 2025 (Realize, 26 Feb 2025).
- Where its ads appear: on partner sites and apps, which its annual report says include NBC News, Disney, Yahoo and Apple. Since 2023, it has powered native advertising across Yahoo's sites under a 30-year exclusive agreement.
- Checked: 23 Oct 2026.
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