Native advertising networks: the same five facts for each
Yahoo Native / Yahoo DSP
Updated
Yahoo DSP is Yahoo's demand-side platform: software advertisers use to buy ads, including native ads, across many sites and screens.
- Owner: Yahoo Inc., 90% owned by Apollo funds and 10% by Verizon as of February 2026 (MediaPost). Apollo's funds bought Yahoo from Verizon on 1 Sept 2021 (Apollo).
- Founded: Yahoo, 1994 (Yahoo). Gemini, its earlier native ad platform, closed in 2023 (MediaPost, 9 Feb 2023).
- Ad formats: native ads, display, connected TV, audio and digital out-of-home (Yahoo DSP).
- Where its ads appear: on publisher sites, streaming TV, audio and outdoor screens. Native ads on Yahoo's own sites have run through Taboola since 2023.
- Checked: 23 Oct 2026.
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